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Business Essays

Developing a Marketing Strategy for Travelodge’s Expansion Into Eritrea

Executive summary Travelodge is a European motel chain looking to extend its operations outdoors in the European Union, mainly in Eritrea. To acquire this purpose, a complete advertising method that considers the neighbourhood marketplace and client conduct desire to be advanced. Travelodge’s strong brand and competitive gain within the hospitality industry make it well-positioned to ... Read More
Pages: 10       Words: 2616

Cultural Considerations for Glimmer in South Africa

Introduction In today’s globalized economy, businesses are growing internationally to access new markets and boost revenues (Khanna et al., 2015). One such developing company that intends to increase its global marketing activities is the jewelry company Glimmer, which is situated in the UK. However, cross-cultural marketing can be difficult, especially when comprehending cultural concerns in ... Read More
Pages: 4       Words: 1007
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Cultural Considerations for Glimmer in Malaysia

Introduction Businesses must consider the cultural ramifications of marketing internationally as they seek to expand into new markets (Luo & Tung, 2007). Glimmer may find it challenging to enter a new market, such as Malaysia, given how important the jewelry industry is as a global cultural artifact. There are many different ethnic groups in Malaysia, ... Read More
Pages: 4       Words: 1023

Cultural Considerations for Glimmer in China

Introduction Expanding into foreign markets has been a typical strategy for many firms to attain growth and sustainability in today’s worldwide business climate (Kotabe & Helsen, 2022). It is important to carefully evaluate cultural differences and their business ramifications when entering a new market, especially one as complicated as China. This essay provides the opportunity ... Read More
Pages: 4       Words: 979

Advantages of Limited Liability

In the event of bankruptcy or a business being sued, the personal assets of such merchandise are at risk if the firm has unlimited liability. For Part, reviewing the company and its unlimited liability and protecting its assets is essential. It is critical to separate personal assets from the businesses. Pat, in this case, having ... Read More
Pages: 3       Words: 701

Measuring the Business Value of Cloud Computing

Executive summary This report covers the topic of Measuring the Business Value of Cloud Computing. The report is divided into two tasks. The first one includes the importance of cloud computing from a business perspective. It also includes the development of Cloud computing, the concept and application of cloud computing in a business, and how ... Read More
Pages: 10       Words: 2623

Marketing Strategy for Burberry

Executive Summary The marketing plan report covers Burberry’s fragrance line, which is a part of the London-based luxury fashion brand. The report examines the fragrance market’s strategic position and provides a mission statement for Burberry. Brexit and digitalisation challenges are identified through PESTLE analysis, whilst Porter’s Five Forces analysis shows that new entrants are fragmenting ... Read More
Pages: 18       Words: 4747

Loews Hotel Human Resource Generalist

Loews Hotels Company Review and Organizational Culture The Human Resource Generalist is the chosen job position at Loews Hotels in Chicago, IL (Loews, 2023). The Loews Hotel & Company runs 26 high-end hotels in the United States and Canada. Most of these hotels are located in cities and resorts throughout the United States and Canada ... Read More
Pages: 9       Words: 2293

It Trends in Digital Transformation

Abstract Digital transformation” (DT) is an organization-wide adoption of cutting-edge IT that improves both internal processes and customer service quality. Businesses need to adopt new technologies and adjust their strategies to keep up with the fast pace of change. This research aims to examine the potential impact of current IT breakthroughs on DT initiatives at ... Read More
Pages: 11       Words: 2901

Fashion in Metaverse

Many goods, including those from Nike, Dolce, and Gabbana, and fashion digital natives’ businesses, are paving the way for the met averse (Sayem, 2022). Digital clothing design allows consumers to gather and style products while allowing firms and designers to monitor their production. The process of making actual clothes serves as inspiration for fashion design, ... Read More
Pages: 3       Words: 631

Computers in Automotive Industry

Computers play essential roles in the automotive industry. The industry has embraced industrial computers faster because these computers have been simple, agile and tough to use. Car companies use computers in new models design, testing for performance, safety, and efficient building. Most cars are also packed with electronic systems which require computers for effective operations, ... Read More
Pages: 13       Words: 3483

Business Ethics, CSR and Business Analysis

The best stakeholder management approach through analysis (Platinex Inc. vs DeBeers Inc) Harbour City Investments Inc. manages its connection with Indigenous stakeholders in its mining operation. The corporation must choose the best stakeholder management/engagement method from the Platinex Inc. approach and the DeBeers Inc. approach. (Siebenmorgen, n.d). The DeBeers Inc. method would be optimal for ... Read More
Pages: 8       Words: 2087

A Sustainable Business Model for Attadamoun

Introduction Attadamoun is a Moroccan cooperative that focuses on providing support and empowerment to women in the rural population of Morocco. Attadamoun uses argan oil to make organic products for the cosmetics and food industries to empower and inspire women entrepreneurs in rural Morocco. Argan oil comes from Argania spinosa fruit on a tree, which makes up ... Read More
Pages: 5       Words: 1240

Set Out the Opportunities/ Limitations for Titian Care Relating to Its Current Technologies and Future Technological Trend

Opportunities Titian Care’s adoption of an Enterprise Resource Planning (ERP) system implies successfully deploying a technology-based solution that effectively combines multiple business processes and functionalities within a unified framework. This facilitates the organization to optimize its business procedures, mitigating redundancy and enhancing operational effectiveness (Tabrizchi et al., 2020). Titian Care can conveniently monitor their business ... Read More
Pages: 6       Words: 1385

Servant Leadership and Job Satisfaction

Servant leadership is an emerging scientific subject and a leadership style plus paradigm linked to humility, morals, and ethics. Though extensive as well as numerous studies have been carried out within the leadership field which end up validating mainstream forms of the recognized leadership, it is evident that there have been relatively insignificant plus leads ... Read More
Pages: 9       Words: 2418
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