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Augmented Reality Essays

Virtual Reality/Augmented Reality

Introduction Matrix can be found anywhere. According to Wachowski & Wachowski (1999), their argument explains that matrix is all around us. Virtual reality (VR) is a constantly expanding field that surrounds us today, and these famous words from the movie The Matrix aptly encapsulate it. Virtual reality has come a long way in recent years, ... Read More
Pages: 13       Words: 3546

Managing Digital Transformation at Starbucks

Introduction Digital transformation is the process by which technologies drive a fundamental change in companies (Berger, 2015). This transformation involves the use of digital technologies to create and modify business practices and customer experience to accomplish market requirements (Matarazzo et al. 2021). In this case, this study evaluates how the retail industry has managed digital ... Read More
Pages: 11       Words: 2947
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Trends in Digital Transformation

Abstract There have been several studies on the digital trends in digital transformation and how these trends affect various industries in the world. This fact has prompted our study into various trends in digital transformation, like IoT, AR, cloud computing, and big data analytics, which are the most commonly used ones. We will also look ... Read More
Pages: 14       Words: 3616

Virtual Games and E-Sports in the Sports Industry

Current Trends in Sport Management and Entertainment There has been a significant decline in traditional sports across all categories as the current generation increasingly sees a ride in virtual reality and a lack of interest in traditional sports (GenZ). The current generation is increasingly shifting from traditional sports to a more convenient option of virtually ... Read More
Pages: 6       Words: 1539

Augmented Reality (AR) and Mixed Reality (MR)

Augmented Reality (AR) and Mixed Reality (MR) Definition of Augmented Reality (AR) Augmented Reality (AR) is a technology that combines virtual elements (such as 3D models, animations, sounds, text, or graphics) with a user’s real-world environment. AR can be experienced through various devices, including smartphones, tablets, and head-mounted displays (Gerup et al., 2020). The virtual ... Read More
Pages: 8       Words: 2084

Future Tech Annotated Bibliography

Augmented Reality https://direct.mit.edu/pvar/article-abstract/6/4/355/18336/A-Survey-of-Augmented-Reality Augmented reality is an emerging technology that blends virtual content with the physical world, enhancing the human sensory experience. Its future potential is vast, from entertainment and gaming to education, healthcare, and even military applications. The AR market is expected to grow exponentially with the proliferation of smartphones and wearable devices in ... Read More
Pages: 6       Words: 1646

Metaverse in Healthcare Industry

The Metaverse is a virtual world in which individuals can communicate, do business, and shop from the convenience of their homes. Through the use of technology like virtual reality (VR), augmented reality (AR), artificial intelligence (AI), social networks, and digital currencies, users can navigate a virtual space that mirrors parts of the actual world in ... Read More
Pages: 7       Words: 1744

Marketing Case Study

Introduction With the advancement in technology, consumers have become more sophisticated than before. Unlike before, when it was enough to engage consumers and the outcome was a success, you have to surpass their expectations today. The exact reason many companies have been considering incorporating both augmented and virtual reality in their marketing strategies. Consumer sights ... Read More
Pages: 6       Words: 1602
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