Introduction
Amazon Company is an American multinational technological enterprise focusing on artificial intelligence, e-commerce, digital streaming, online advertisement, and cloud computing. Amazon is considered one of the Big Five American technology companies, together with Meta, Apple, Microsoft, and Google. The company, which was started in 1994 initially as an online library, has expanded to various products category and subsidies, which include; Amazon Web Services, Zoox, Kuiper Systems, Amazon Lab126, Foods Market, and physical retailers, amongst others (WELLS et al., 2018). Notably, the company has earned its reputation as one of the distributors in the world. The company’s success depends on aggressive innovation, especially on internet technology. For instance, the company adopted Amazon Web Service, an essential technology for its success. With appropriate strategies for Web Service, the company is likely to dominate the industry as it sustains its competitive advantage continuously.
Strategy and IT Approach
Amazon is aggressively investing in internet technology. The company has acknowledged the relevance of technology in contemporary society as a means of enhancing quality and efficiency. For one, the company has invested greatly in robotic technology. According to Sobolev (2022), The Company has housed many robotic technologies responsible for the packing and picking process. The logic of the robotic technology is to increase the speed and efficiency of the packing and picking process in the warehouse, thus increasing efficiency. Similarly, the company is also investing in drone delivery technology. The company is already filing numerous drone patents on a floating airship warehouse, package parachutes, and package delivery under Amazon Air Prime. In 2017, the US Federal Government approved the drone delivery program to create new opportunities that can enable job creation. The logic behind adopting drone technology is that it will enhance long flights, secure landings, and better maneuvering. Consequently, the company has advanced its physical store under Amazon Go. Amazon Go acts as an advancement in machine learning. For instance, the technology can automate payment, thus promoting speed and accuracy. Another important technology is Amazon Web Service, a form of cloud computing and autonomous vehicles. This aggressive IT approach enables the company to achieve a competitive advantage.
Type of Data Amazon Needs
There are multiple data that Amazon Company need to collect, thus informing their decision-making. For one, the company collects data concerning customers’ personal information concerning tastes and preferences (Akter & Wamba, 2020). The above data are used in communication and delivery of the purchased product and services to personalize the experience and comply with the legal obligation, amongst others. Through personal information, the company can deliver interest-based ads for features, services, and products that might interest the customers. Moreover, the company will use the data to understand market-based trends, thus informing its diversification strategy.
Amazon Web Service
Amazon Web Service is an Amazon subsidy that provides on-demand computing platforms and APIs to companies, governments, and individuals on a metered pay-as-you-use basis. The creation of Amazon Web Service is a strategic move for the company. For one, the technology enhances the database management of the company. The company can collect, access, and store organized data electronically through Amazon Web Service since a large database will be hosted on cloud storage computer clusters (Gupta et al., 2021). Moreover, the Amazon Web Service technologies enable data modeling, query languages, efficient data collection, representation and storage, privacy and security of sensitive data, and distributed computing, amongst others. Similarly, the strategy enhances the safety and efficiency of the web server. A web service is computing software and the underlying software that enhances the creation of website protocols to distribute web content. The company can thus use the technology to initiate communication by making requests for a web page, thus responding effectively to the resource or message error. Moreover, the technology enhances the company’s strategy to enhance consumer relationships. Computer relationship management is whereby a business administers its interaction with the customers by using data analysis to study a large amount of information. Since Amazon Web Service is a form of cloud computing, it enables analysis of many customers’ information, thus promoting organizational success. Therefore, the strategy is effective for the success of the company.
Consistency of the Strategy
The strategy is consistent with Amazon’s growth strategy. For one, the strategy aligns with customer-centered production. Through research, analysis, and customer evaluation, the company aims to avail products and services that best fit the customers’ needs. The company can understand the dynamic need of the customers, thus enabling them to be market leaders. Consequently, the strategy enhance product diversification and differentiation of the Amazon Company. One of the main strategic goals for the company is to diversify its production to target a large market segment and promote uniqueness. According to Pandis (2021), the data collected with the assistance of technology informs the company in its diversification and differentiation strategy. Moreover, the strategy enhances the efficiency and effectiveness of the service delivery. Therefore, the strategy is effective and consistent with the general goal of the company.
Necessities to Succeed with Web Service
The company must minimize the timelines of its outage of the Web Service to be successful in the industry. Notably, the system has suffered a series of outages, hindering its service delivery. Some of those outages involve stacking the Elastic Block Store services, thus making it unable to fulfill, write and read requests, leak bugs in operational data collection agents, and other network outages (Boutaba et al., 2018). This outage is likely to hinder the efficiency of the technology.
Conclusion
Technology is one of the cornerstones of the success of the Amazon Company owing to the increased necessity of increasing efficiency. The company uses technology to enhance quality delivery and efficiency, provide customer-centered services and increase the consumer’s experience while interacting with the company. As a result, the company can achieve high customer satisfaction, minimize costs and promote efficiency. Therefore, it is the right trajectory for the company to adopt technology amid its service delivery.
References
Akter, S., & Wamba, S. F. (2020). Big data analytics in E-commerce: a systematic review and agenda for future research. Electronic Markets, 26(2), 173–194. springer. https://doi.org/10.1007/s12525-016-0219-0
Boutaba, R., Salahuddin, M. A., Limam, N., Ayoubi, S., Shahriar, N., Estrada-Solano, F., & Caicedo, O. M. (2018). A comprehensive survey on machine learning for networking: evolution, applications, and research opportunities. Journal of Internet Services and Applications, 9(1). https://doi.org/10.1186/s13174-018-0087-2
Gupta, B., Mittal, P., & Mufti, T. (2021). A Review on Amazon Web Service (AWS), Microsoft Azure & Google Cloud Platform (GCP) Services. Proceedings of the 2nd International Conference on ICT for Digital, Smart, and Sustainable Development, ICIDSSD 2020, 27-28 February 2020, Jamia Hamdard, New Delhi, India. https://doi.org/10.4108/eai.27-2-2020.2303255
Pandis, I. (2021). The evolution of Amazon redshift. Proceedings of the VLDB Endowment, 14(12), 3162–3174. https://doi.org/10.14778/3476311.3476391
Sobolev, L. B. (2022). Robots in the aerospace industry. Revista de La Universidad Del Zulia, 13(36), 241–256. https://dialnet.unirioja.es/servlet/articulo?codigo=8810103
WELLS, J., DANSKIN, G., & ELLSWORTH, G. (2018). Amazon.com, 2018. Harvard Business School. https://d1wqtxts1xzle7.cloudfront.net/58692202/Amazon-libre.pdf?1553402934=&response-content-disposition=inline%3B+filename%3DAmazon.pdf&Expires=1685350173&Signature=Dx0NLNEeV-pIhsZSnzem8XF18iuEI9H4G~bOJWRCR–CejUm4TD3SuRpmgFDyNrWe-oPWeXQT9abXd4ir-IRpLAyPqX7gNiHu~7ofNMFtjNusQgvY63Psh-ggxn4isUvF-Nuv~q97TGu5T-7Mhh1HP~ICi1l4-U-S885kl-7w4C95lc4j4Fo7SpWVA11MQT30sjX4I2WGRi~u3y9YFTi-roMFydd7f0IFsQEtmSvMTeB9g~an6ZyYrhTRzOX~wWkB~B4wjEFCgJFn4xn2Jcwj~3UdkTUrqIZRwvT-ssccopRZCBGJXbuL~Ijbi~euMfWkLvXj~Gcg3Av120u-rH-YA__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA
write