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Affiliate Marketing Strategy Essays

Nike: Strategic and Tactical Marketing Plan

Executive Summary The customer persona is a young female athletic customer who lives in the suburbs and has a moderate income. She is highly active and prioritizes the functionality and performance of her shoes when working out while also valuing the aesthetic and style of the shoes. In conducting a marketing mix analysis of Nike’s ... Read More
Pages: 13       Words: 3476

Marketing an Innovative Product

Introduction The selected product is the Body Comp body scan system by Withings Company. The product is unique and featured among one of the most innovative products of 2022 (Tommorow’s World Today, 2022). Additionally, the product shifts away from telecommunication and other home appliances, dominating the innovative list for a significant period. The body scan ... Read More
Pages: 6       Words: 1502
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Montana Mountain Biking

MMB five phases of Customer Loyalty We will learn that customer loyalty results from personal interactions between the customer and the firm as we examine the five stages of customer loyalty. The first of the five phases, awareness, is considered the most fragile. At this stage, the consumer has not had a chance to know ... Read More
Pages: 5       Words: 1234
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