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Brand Management Essays

Hospitality Luxury Brand Management at Ritz-Carlton Hotel Company

Abstract Brand management is the process of influencing the perception of a company’s brand among the people who are targeted by the company. A successful brand strategy measures and controls brand awareness, customer loyalty, satisfaction, and perceived customer value. Creating a framework to improve brand reputation necessitates a thorough understanding of the brand, its target ... Read More
Pages: 15       Words: 3997
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