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Report on Nike Company

Executive Summary To come up with this report, research was done to gather more information about the Nike Company. The methodology used was the administration of questionnaires to several stakeholders. Apart from the questionnaire, more information was retrieved from the Nike 2021 Annual Report (10-K report). Nike uses various strategic resources to set itself unique ... Read More
Pages: 12       Words: 3145

Marketing Mix Report for Nike Shoe Brand

Introduction: Nike is one of the largest sportswear companies in the world, with a strong presence in the athletic footwear market. It is one of the world’s most recognizable and successful sports apparel and footwear brands. Founded in 1964 by Bill Bowerman and Phil Knight, Nike has grown from a small start-up to a global ... Read More
Pages: 5       Words: 1106
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Tim Cook, Apple’s CEO

Tim Cook, Apple’s manager, is preferably the top influential CEO and individual globally. Cook has been frequently featured in worldwide rankings that list the most famous CEOs and influential personalities. Among such orders are TIME’s 2021 influential people that listed Cook in the category of the “Titans” and other significant characters like Timbaland, Swizz Beats, ... Read More
Pages: 7       Words: 1891

Nike: Strategic and Tactical Marketing Plan

Executive Summary The customer persona is a young female athletic customer who lives in the suburbs and has a moderate income. She is highly active and prioritizes the functionality and performance of her shoes when working out while also valuing the aesthetic and style of the shoes. In conducting a marketing mix analysis of Nike’s ... Read More
Pages: 13       Words: 3476

Consumer Psychology of Nike

Introduction The report analysis will be examining the brand Nike. How people feel about Nike, and does that affect their decision to buy Nike products? What, if anything, about the Nike brand keeps customers coming back? An important focus of this research is on the role that consumers’ own sense of identity plays as an ... Read More
Pages: 10       Words: 2746

International Procurement Management: Inventory Management

Introduction Inventory management is a crucial component of the supply chain process of any product-selling organization. Bigger organizations have more complex processes as compared to smaller organizations. The inventory management process involves moving a product from the raw materials to the storage, end product, and point of sale (Priniotakis & Argyropoulos, 2018). Therefore, it is ... Read More
Pages: 24       Words: 6339

Making Sense of Change Management (Nike, Inc. Company)

A multinational corporation based in the United States, Nike, Inc. creates, develops, produces, and markets footwear, clothing, equipment, accessories, and services globally. In the greater Portland area, the business has its headquarters close to Beaverton, Oregon. It is one of the largest global suppliers of athletic shoes and apparel as well as a sizable manufacturer ... Read More
Pages: 4       Words: 916

Leadership and Management Program in Nike

Nike Inc. is global sportswear and athletic equipment company founded in 1984 by Bill Bowerman and Phil Knight. The company has a wide range of products, including sneakers, apparel, running shoes, sports bags/backpacks/accessories, and training gear. It employs over 32 000 people globally in more than 20 countries. Nike operates through two forms of business ... Read More
Pages: 17       Words: 4556

A Case Study for Nike Inc.

Background Nike was established by Bill Bowerman, a field and track coach at the University of Oregon with his former student Phil Knight in 1964, and the company then was named Blue Ribbon Sports (Kim, 2020). The growth of the company started to pick up in 1966 when they opened their first retail outlet, and ... Read More
Pages: 6       Words: 1622

Sportswear Market Analysis

Sportswear Market The sports equipment sector is continuously developing because of the increased acceptance of modern sports technology and current trends among the young population. This market is divided into two sections: sports apparel and fitness apparel. Each segment’s target market is distinct. According to worldwide industry experts, the United States has the world’s biggest ... Read More
Pages: 8       Words: 2139

Operations Management Milestone

Operations management (OM) is a crucial discipline that all businesses must apply to succeed. For instance, the OM principles and techniques apply to all enterprises worldwide, from restaurants, hospitals, banks, retail stores, and others that produce goods and services. OM ensures the efficient production of goods and services, meaning that firms that want to improve ... Read More
Pages: 10       Words: 2509

Legal Business Organizations

The purpose of this paper is to identify two organizations that are different forms of legal business. The organizations that we will be focusing on are the Coca-Cola Company which performs its businesses as a corporation and Nike, Inc. Which operates its businesses as a Limites Liability company (LLC). Company Summary The Coca-Cola Company, which ... Read More
Pages: 6       Words: 1540

Evaluating a Corporate-Societal Relationship

Summary of Nike’s products and services Founded in 1964, Nike is an American global enterprise. It is currently one of the most well-known brands in the sporting goods market. Because of the products it sells and the services it offers, it has become well-known for its innovative designs for athletic and everyday wear. In addition ... Read More
Pages: 4       Words: 1051

Essay on Business Ethics

Ethics are justifiable standards that describe what is wrong and right and stipulate what humans should do in terms of obligations, rights, fairness, societal benefits, and particular virtues. Ethical values guide the behavior of various individuals at professional, personal, and organizational levels. Business ethics is a type of professional ethics that assesses the moral values ... Read More
Pages: 6       Words: 1630

Communication Strategy: Nike

Nike can improve its organizational productivity by achieving effective intercultural communication in its interactions with the stakeholders. The communication strategy that will enable the company to achieve the same is the multi-dimensional communication strategy. This initiative will aim to enhance strategic corporate communication within the organization. The Strategy: With the multi-dimensional communication strategy in place, ... Read More
Pages: 3       Words: 563
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