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A Case Study for Nike Inc.

Background Nike was established by Bill Bowerman, a field and track coach at the University of Oregon with his former student Phil Knight in 1964, and the company then was named Blue Ribbon Sports (Kim, 2020). The growth of the company started to pick up in 1966 when they opened their first retail outlet, and ... Read More
Pages: 6       Words: 1622

Sportswear Market Analysis

Sportswear Market The sports equipment sector is continuously developing because of the increased acceptance of modern sports technology and current trends among the young population. This market is divided into two sections: sports apparel and fitness apparel. Each segment’s target market is distinct. According to worldwide industry experts, the United States has the world’s biggest ... Read More
Pages: 8       Words: 2139
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Operations Management Milestone

Operations management (OM) is a crucial discipline that all businesses must apply to succeed. For instance, the OM principles and techniques apply to all enterprises worldwide, from restaurants, hospitals, banks, retail stores, and others that produce goods and services. OM ensures the efficient production of goods and services, meaning that firms that want to improve ... Read More
Pages: 10       Words: 2509

Legal Business Organizations

The purpose of this paper is to identify two organizations that are different forms of legal business. The organizations that we will be focusing on are the Coca-Cola Company which performs its businesses as a corporation and Nike, Inc. Which operates its businesses as a Limites Liability company (LLC). Company Summary The Coca-Cola Company, which ... Read More
Pages: 6       Words: 1540

Evaluating a Corporate-Societal Relationship

Summary of Nike’s products and services Founded in 1964, Nike is an American global enterprise. It is currently one of the most well-known brands in the sporting goods market. Because of the products it sells and the services it offers, it has become well-known for its innovative designs for athletic and everyday wear. In addition ... Read More
Pages: 4       Words: 1051

Essay on Business Ethics

Ethics are justifiable standards that describe what is wrong and right and stipulate what humans should do in terms of obligations, rights, fairness, societal benefits, and particular virtues. Ethical values guide the behavior of various individuals at professional, personal, and organizational levels. Business ethics is a type of professional ethics that assesses the moral values ... Read More
Pages: 6       Words: 1630

Communication Strategy: Nike

Nike can improve its organizational productivity by achieving effective intercultural communication in its interactions with the stakeholders. The communication strategy that will enable the company to achieve the same is the multi-dimensional communication strategy. This initiative will aim to enhance strategic corporate communication within the organization. The Strategy: With the multi-dimensional communication strategy in place, ... Read More
Pages: 3       Words: 563

Clothing Company Analysis

Nike Marketing Strategy Analysis Companies in today’s hypercompetitive business environment have to continually review and refine their marketing strategies if they are to maintain their competitive edge. Nike, an American multinational has successfully integrated radical marketing approaches into its operations to ensure it remains relevant. The company employs an emotional advertising and celebrity endorsements to ... Read More
Pages: 3       Words: 679
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