Modernization and refurbishing are the main issues affecting the possibility of business at the Royal Pacific Hotel and Towers. The facilities and amenities will likely look ancient and not in line with the latest ones, so the tourists looking for modern accommodations may feel put off. The absence of modernization in interior design, lack of infrastructure, and inefficient incorporation of technology will, to a large extent, be responsible for a poor hotel image and hence make it hard to attract the clientele of a higher class. First opinions and impressions are key in the hospitality business; therefore, the property’s visual appearance and usability surely matter in establishing guests’ overall impressions. Not caring for these issues may lead to low occupancy rates and less profit for owners who prefer more modern accommodation.
Technically, innovation goes far beyond aesthetics to include technical improvements that will, in the long run, improve the customers’ experience. Visitors expect efficient Wi-Fi connectivity, modern room amenities, and user-friendly digital panels in this digital era. Despite this, traditional hotel guests who are used to modern hotels’ comfortable, straightforward services could be satisfied with having old-fashioned equipment installed and limited digital services provided. Regarding technical issues ranging from regular slow Wi-Fi to a DVD player, online booking will only distract the guest’s experience. This will destroy the hotel’s advantage. The use of technological advancements and digital infrastructure improvement are crucial components if The Royal Pacific Hotel and Towers is to stay competitive in the technology-savvy market.
Also, the modernization of hotels, as well as the renovation of their facilities, leads to logistical and financial problems for the hotel managers. Renovating the visitor rooms, common areas, and facilities requires planning, cost, and sometimes construction works that may be disruptive. Finding the right balance between the renovations and the hotel’s and client’s requirements is a major challenge. During the renovation, guests may experience disruptions, having a hard time accessing different areas and the noise, and thus, it is necessary to do it on the spot to lessen their overall impact on the customer experience. Apart from that, the hotel management is responsible for contributing funds for renovation projects and maintaining them in a balanced budget. However, the Royal Pacific Hotel and Towers should be able to conquer the identified challenges to stay competitive in the market, attract customers, and keep loyal customers constantly in mind in the saturated market.
Collecting Primary Data
Modernization and renovation of The Royal Pacific Hotel and Towers will be analyzed using both qualitative and quantitative primary data collection techniques. First, conducting interviews with the management of the hotel, from the C-suite to department heads and the employees directly engaged in the operation and maintenance side, will help provide the required detailed information about the major problems and the modernization goals. The interviews could be formal and organized in which the people freely discuss their views and experiences. In addition, questionnaires distributed to the visitors who have been to the hotel would be used to learn their thoughts about the conditions of facilities, services, and guest experience, generally. Questions will be designed to measure customer satisfaction, recognize areas of improvement, and prioritize modernization according to the guests’ preferences. Closed-ended questions alongside open-ended ones can be numerically useful for statistical analysis and also can reveal particular problems or proposals. Through customer experience surveys and stakeholder interviews, The Royal Pacific Hotel and Towers will be able to gather a wide range of primary data, which can be used for its strategy renovation and evolution process.
Data Analysis Process
We can proceed to the data analysis stage with enough information to develop a solution for the hotel management and refurbishment problems at the Royal Pacific Hotel and Towers. The research finds out the key major ones, sub-themes, and trends and takes out the insights that would be a decision-making guide on how the hotel should modernize. The qualitative data from the interviews in the first stage is thematically analyzed, and the responses are written down and grouped together to discover reoccurring patterns and themes that are related to modernization challenges and objectives. It deals with the execution of the analysis of the transcripts, sorting out the similarities, and classifying them into themes, groups, or topics.
At the same time, qualitative data from the visitor surveys will be statistically analyzed to determine visitor satisfaction, point out the drawbacks, and develop the upgrading plans based on the survey outcome. Research will be carried out by employing averaging methods, frequency distribution, and correlation to find out whether there are any connections between variables like visitor satisfaction and specific services or amenities. The outcome of each technique will be put together to prepare a comprehensive view of the renovation and modernization issues of the Royal Pacific Hotel and Towers. In this proposal, the focus remains on areas that need improvement, where expected challenges are anticipated, and how visitors could be encouraged through modernization objectives.
Practical Solutions to the Issue
The solution for the modernization and refurbishing problem at The Royal Pacific Hotel and Towers demands an approach that is based on the combination of improving the guest experience, making the amenities up-to-date, and staying competitive in the hospitality industry. The hotel is to employ data analysis and identify areas with high traffic, such as the lobby, guest rooms, and dining, for their upgrade or renovation for the first step. Valve refurbishments may cover replacing décor, furnishings, and utility units to create a suitable environment and feel that complies with visitor’s needs. With modern design and quality finish, the hotel will be revitalized and be able to attract those who want contemporary-looking rooms.
Furthermore, the proper use of high technologies during the entire operation of the property may affect the level of customer satisfaction and amusement. Alternatively, they could be in the form of smart rooms with automatic lights and temperature controls, high-speed Wi-Fi systems, and ease of communication within the hotel, among other facilities. Along these lines, digital services such as mobile check-in, keyless entry, and customized visitor experience may be imperative for operations and the general visitor experience. The Royal Pacific Hotel and Towers can be differentiated from the others by the application of technology, and customers can make use of it.
Along with designs, technology, and others involved in sustainable efforts, the hotel may demonstrate that it is not only dedicated to environmental conservation but also able to cut operational costs. This can be achieved through energy-saving lighting, water-saving plumbing, and garbage reduction policies, which will not only help the hotel reduce its CO2 emission but also attract ecologically-conscious customers. The green certifications and employee training in social responsibility can be incorporated to build the hotel’s image as a socially responsible entity. Therefore, the Royal Pacific Hotel and Towers will enable the expected increase in travelers’ environmental concerns; at the same time, it will raise the occupancy rate by attracting environmentally-minded tourists and improving operational efficiency, reducing long-term costs.
References
Byrne, D. (2023). The migration heritage corridor: transnationalism, modernity and race. International Journal of Heritage Studies, 29(4), 329-345.
McNeill, D., & McNamara, K. (2009). Hotels as civic landmarks, hotels as assets: The case of Sydney’s Hilton. Australian Geographer, 40(3), 369-386.
Werrett, S. (2023). Voyages of maintenance: Exploration, infrastructure, and modernity on the Krusenstern–Lisianskii circumnavigation between Russia and Japan from 1803 to 1806. History of Science, 61(3), 338-359.
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