The advertisement I have chosen to analyze is an anti-smoking ad from the U.S. Centers for Disease Control and Prevention (CDC). This ad features a woman named Terrie Hall, who smoked for over 30 years before she was diagnosed with cancer. The ad shows Hall undergoing various cancer treatments, including chemotherapy and radiation. The ad then shows Hall talking to the camera about how she regrets not quitting smoking sooner. The ad is effective in its use of ethos, pathos, and logos. Therefore, the CDC, to a greater extent, will be well incorporated to reveal to the audience the dangers of smoking in a way that is both relatable and emotional.
Smoking is one of the leading causes of preventable death in the United States, and it’s essential to be aware of the risks associated with this habit. Terrie H.’s Tip Ad provides some critical information about the dangers of smoking and offers some helpful tips for quitting (Centers for disease control and prevention). Smoking harms your health in several ways and can increase your risk of developing cancer, heart disease, and other serious illnesses. If you’re a smoker, quitting is the best thing you can do for your health. Quitting smoking is not easy, but it’s worth it. Several resources are available to help you quit, including counseling, support groups, and medication.
The intended users of Terrie H.’s Tip Ad are smokers. The ad is designed to help them quit smoking by providing tips on how to do so. The ad is also intended to raise awareness of the dangers of smoking and the benefits of quitting. If you’re thinking about quitting smoking or already quitting, Terrie H.’s Tip Ad can help you learn more about the risks of smoking and how to quit successfully.
The ad uses ethos effectively by featuring a real person, Terrie Hall, who shares her personal story. Her story is credible and provides firsthand evidence of the dangers of smoking. Her story is also relatable, which makes the ad’s message more impactful. The ad uses ethos effectively to appeal to the credibility of its audience. Terrie’s story is very believable, and her personal experiences with cancer make her a credible source of information. Hall is a relatable figure for many people, as she smoked for over 30 years before being diagnosed with cancer. By featuring Hall in the ad, the CDC can show the audience that smoking is a real danger that can have tragic consequences. She describes how she must wear a prosthetic voice box because cancer has damaged her vocal cords. The ad then shows a series of images of Terrie going about her daily life, including working out, spending time with her family, and attending support group meetings. The ad ends with Terrie advising people not to be like her and saying that she wished she never saw a cigar (Centers for disease control and prevention). “Terrie Hall’s personal story effectively conveys the dangers of smoking. Her story is one that many people can relate to, as she began smoking at a young age and connued smoking for many years. The images of her living her life with cancer are also compelling. They show that she can still live an entire and active life despite her diagnosis.
The ad uses pathos very effectively to appeal to the emotions of its audience. Terrie’s story is very moving, and her personal experiences with cancer are sure to resonate with many viewers. The images of her living with cancer are also very impactful. They serve as a reminder that smoking can have severe and life-threatening consequences. The CDC also uses pathos in this ad by showing the various cancer treatments that Hall has undergone. The ad shows Hall undergoing chemotherapy and radiation and losing her hair due to the treatments. This issue evokes an emotional response from the audience, as seeing someone going through such complex treatments can be very moving.
The ad uses logos effectively to appeal to the audience’s sense of reason. The statistics included in the ad, such as the fact that smoking is the leading cause of cancer deaths in the United States, are sure to resonate with viewers. The ad does an excellent job of explaining the link between smoking and cancer (Centers for disease control and prevention). Doing so helps to educate viewers about the dangers of smoking. The CDC uses logos in this ad by providing statistics about smoking and cancer. The ad states that smoking is responsible for one in five deaths in the United States. This case is a shocking statistic that is designed to make the audience realize the dangers of smoking. The CDC also provides a website for people who want to quit smoking, which shows that the organization is committed to helping people quit the habit. The CDC is also a credible source of information, and by featuring its logo in the ad, they are lending credibility to the ad’s message.
Overall, I think the CDC’s ad effectively uses ethos, pathos, and logos. The ad can show the audience the dangers of smoking in a way that is both relatable and emotional. The CDC’s use of statistics also helps clear the dangers of smoking. The ad is very effective in its use of rhetoric. It appeals to the emotions, as well as the sense of reason, of its audience. It will surely resonate with many viewers and help raise awareness about the dangers of smoking. The ad uses Terrie’s personal story to evoke emotion and show the real-life consequences of smoking. It also uses images and statistics to provide logical evidence of the dangers of smoking. Overall, the ad successfully aims to convince viewers to quit smoking.
- Image of Terrie H. ad on smoking
- Image of Terrie on how smoking affected her
Works Cited
Centers for disease control and prevention. “CDC: Tips From Former Smokers – Terrie H.: Don’t Smoke Ad.” YouTube, 1 Apr. 2019, www.youtube.com/watch?v=OFQ6YoDAoeYhttps://www.youtube.com/watch?v=X4k12miYJ4M.
Centers for disease control and prevention. “CDC: Tips From Former Smokers – Terrie H.: Don’t Smoke Ad.” YouTube, 31 Jan. 2020, www.youtube.com/watch?v=_th5U5hRu8k.
Centers for disease control and prevention. “CDC: Tips From Former Smokers – Terrie H.: Don’t Smoke Ad.” YouTube, 24 June 2014, www.youtube.com/watch?v=OFQ6YoDAoeY.
write