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Task – E-Business and E-Commerce

SCALE’s mission is to help people live longer, healthier, and happier lives by providing health and wellness information and solutions to some of the world’s most pressing medical issues. From idea to scale, scale builds and expands cutting-edge consumer brands efficiently and quickly. As a consequence, they constantly adjust their strategy, tactics, and technology to keep up. Their cutting-edge business style and strong ties with medical, nutrition, and beauty specialists enable them to give their customers with a unique transparent, inclusive, and inspiring health and beauty experience.

Sale’s objective is to revolutionize the online shopping experience by being transparent and honest. As a consequence, our five brands and over 80 tried-and-true products have affected our customers’ appearances, emotions, and lifestyle.

How the SCALE organization creates, delivers, and captures its value

To develop a business model, a firm must first understand how it presently creates, delivers, and collects value. Business models exist to provide value to consumers or end-users. Small and large businesses alike agree that creating value from the scale of the client is a viable approach (Sjödin et al., 2020). The value proposition is understood by both internal and external stakeholders. The operational model emphasizes the interconnectivity of value-creating skills (Olalla-Caballero & Mata, 2022). A visual depiction of a shared operating model conveys to the firm the value of departments and functions working together to create value. The scale has enabled all of these income streams, and pricing in business models shapes how value is captured.

The firm’s technological requirements are well understood due to years of experience with eCommerce and analytics. Scale Commerce is an e-commerce platform that replaces a tech stack of standalone SAAS applications. Improved monitoring and reporting of their customers’ multi-brand shops throughout our multi-touchpoint digital ecosystem, and an integrated solution for managing numerous brands (Kaplan, 2012).

Scale encourages invention. Scale’s underlying values need constant iteration and innovation. From Product Development to Scale Commerce to Scale Digital, their teams are all motivated by innovation. As a consequence, they can give better consumer experiences. Every day, these organizations strive to improve their skills and knowledge. The company’s open and collaborative culture encourages workers to challenge the status quo and take calculated risks to become game-changers.

Scale’s aim is to make a difference in people’s lives by connecting them at work. Their company’s culture of collaboration and devotion to team growth has a direct influence when the health and beauty industry is revamped. People who hold this belief think that everyone of us has an untapped reservoir of self-awareness, health, and confidence simply waiting to develop. They’ve shown their commitment to improving health by positively impacting a million people’s lives. For them, the transaction is only the start of an extraordinary adventure to enhance people’s lives.

As a partnership, the scale has a collaborative culture that understands how their varied professions contribute to something larger (Linde et al., 2020, 44). They must put aside their egos and work as a team to achieve greatness. Their devotion to finding new ways to improve cooperation and inspiring staff to come up with fresh ideas has earned them national recognition.

More and more firms are looking for new ways to increase income while still preserving their liquidity. Companies may attract new clients and increase demand from current ones by delivering hybrid solutions products and services blended into one unique offering. Apple and Xerox (the iPod device and the iTunes service) are good instances of this (copiers and printers bundled with maintenance or customer support services). There have been various examples where hybrid solutions have assisted in the expansion of a company’s revenue, market share, and profitability.

Suppose a product is severely commoditized, seeking a method to add value by giving a high-quality service, or the other way around. This is especially true for packages that are both adaptable and worry-free. Competitors like Canon and Ricoh started creating comparable copiers and printers at lower prices, making it increasingly difficult for Xerox to compete only on equipment. As a result, Xerox established a consultancy service in 2007 to enable enterprises to publish papers, manage documentation budgets, and safeguard sensitive information, utilizing its enormous expertise in resolving customers’ document-related difficulties.

If a customer’s situation is troublesome, a flexible package that gives a personalized response is more likely to create a long-term competitive advantage. While EMC, HP, and Dell all provide strong storage systems, IBM has carved out a distinct niche with its Storage Area Network (SAN) service (columnar, V. et al., 2009, 11).

While a product’s performance may be constant, human service may not. Service of excellent quality and reliability may make a commoditized product stand out. This is because the “halo effect” favors the untested service component. Apple, Xerox, and IBM have boosted their brand name by combining highly experienced support workers with product offerings.

Key components (Unique selling prepositions) of SCALE effective business system

The USP (unique selling proposition) is a marketing strategy used to show clients why a company’s brand or product is superior to the competition, as outlined by the business model canvas (Basal, B. 2019). For a scale to be successful, they created an inclusive environment that encourages innovation and growth as a business committed only to fostering uniqueness. Being sensitive to fresh ideas and viewpoints helps them to innovate. It enables them to move into new industries while also allowing their personnel to develop emotionally and professionally in pace with the company’s success.

The Scales’ unique selling proposition helps them stand out from the crowd. Having this edge sets their business apart from the others in the industry (Connick, W. 2020). An opinionated and deliberate USP helps them concentrate their marketing strategy and drives messaging, branding, copywriting, and other marketing decisions. The USP should, at its core, rapidly solve a potential customer’s most urgent question when they come across a firm (Tarman et al., 2019).

Scale is clear; however, it may be defensive: Their company’s culture of collaboration and devotion to growing as a team has a direct impact on how they compete against competing products in order to redefine the health and beauty industry as one that is more open, inclusive, and powerful.

As a result of scale’s openness to new ideas and perspectives, new products and services are constantly being developed. It enables them to move into new industries while also allowing their personnel to develop emotionally and professionally in pace with the company’s success.

The goal of circular economy business strategies is to maximize the value extracted from products and resources by extending their useful lives. As long as possible, materials in a high-value form are kept in productive use in a circular economy. Its goal is to reduce the amount of trash we produce on a daily basis by altering the way businesses and economies operate. The long-term aims of scale and the anticipated effects of any green activities are outlined in the company’s sustainable business model.

Using the Scale business model, a next-generation consumer products company may quickly build and launch cutting-edge consumer brands from idea to scale. Their fast expansion requires new approaches, techniques, and technology. They are proud to support groups that foster compassion and community development. On the other hand, they are willing to build new partnerships with organizations that are leading the way in current issues.

Retaining product ownership (RPO) is a circular media scale. Firms that produce high-value, high-complexity commodities should use RPO. A “sell and replace” method may need additional after-sales and maintenance capabilities, which may be costly for both parties. RPO may also work with less expensive, less often used things (Atasu et al., 2021). In a society that values status, promgoers have rented tuxedos for decades. Rent the Runway, for example, rents out designer clothing to buyers seeking a gorgeous look for a special event. For example, its clothes may have little intrinsic value in raw materials but great brand value (Atasu et al., 2021).

Another way is to prolong product life. This method may help used market products survive longer. This may appear terrible for OEMs since it implies less purchases over time. For a high price, durability is a major competitive difference (Atasu, A. et al., 2021).

Products and manufacturing processes may be designed to be as recyclable as feasible. Businesses typically create partnerships with groups that have complementary expertise or resources.

Investigating the best way to deliver that discussion today by asking specific questions about which of the three core strategies will unlock the most value for the company.

The circular business model is lasting since the product’s value is regained. For example, after disassembling the product into components or raw materials, the product may be reused, boosting the value of the resources and energy used in manufacturing (Planning, 2018). Customers willing to pay a premium for an ecologically friendly product are more likely to build a circular business model for those products with high intrinsic value (Joyce & Paquin 2016). A manufacturer’s ability to generate value from a circular model is governed by regulations, secondary markets for obsolete products, and active commodities markets.

The Dun & Bradstreet (D&B) Firm is an American corporation that supplies organizations with commercial data, analytics, and insights. The firm offers a full suite of goods and services to risk and financial analysts, operations and supply chain management, and sales and marketing professionals, as well as research and analysis of global business challenges. They also provide. Among its many clients are the federal government and private sector companies in the fields of communications, information and communications technology (ICT), and financial services.

Data, analytics, and data-driven solutions have all been used by Dun & Bradstreet to benefit its clients and partners. To achieve this one goal, its employees across the globe adhere to core principles that have enabled them to rise to the position of the industry leader in business-making data and insights. At whatever stage of a company’s lifecycle and in any economic climate, the information they provide is critical.

D&B Worldwide Network data and resources, including solution architects and subject matter experts, are available to Dun & Bradstreet partners to benefit from working with the D&B Worldwide Network on joint projects. D&B Data Cloud’s extensive coverage will be used by its partners via various business models. They will supply our clients with the maximum value possible by integrating their data with partner solutions and providing seamless integration via flexible delivery processes.

Similarities and common success factors

The usual equilibrium between client and supplier has evolved due to advancements in the global economy. Due to the two-business model for the two companies and the present communication and computer technologies, as well as the construction of generally open global trade networks, customers have more options, different consumer requirements can be expressed, and supplier alternatives are more apparent.

Now that technology has evolved to give lower-cost information and customer solutions, these two companies are more customer-focused than ever before. As a result of these shifts, enterprises must reevaluate the value propositions they give to consumers; in many areas, the supply-side driven logic of the industrial age is no longer feasible (Sjödin et al., 2020). As a result of this changing environment, companies must consider how to meet consumer needs better and how to produce value from new products and services. These two companies have updated and adapted their business models, so innovators won’t be unable to give or examine the benefits of their ideas using such a model.

Scale and Dun & Bradstreet Corporation’s business model involves a lot of innovation, insight, and information about customers, competitors, and suppliers. In the event that an entrepreneur can intuit a new model but is unable to explain and articulate it fully, they serve as a critical silent component that necessitates testing and learning. As previously noted, customers, society, and the company’s cost structure all confront evolving realities. Many times, the perfect business model isn’t immediately apparent and requires some trial and error. Entrepreneurs and managers have used business models to provide short-term solutions to the user and customer needs (Planing, 2018).

From concept to scale, scale produces and grows cutting-edge consumer brands effectively, affordably, and swiftly for the next generation of products. They are regularly improving their unique concept, techniques, and technology to allow for speedy growth. Having a greater scale offers them an advantage over their competitors, which allows them to obtain better profit margins than they would otherwise be able to, resulting in enhanced value for both the business and its shareholders.

Our members will access resources that are not available to competitors, highly skilled employees, and cutting-edge technologies. In addition, providing clients with high-quality products and services or creating new products distinguishes the company’s products from those of its competitors.

The organization has chosen a niche-specific focus strategy to target a certain market. This technique is effective when the firm is managed to effectively supply products/services that can fit the wants and wishes of its consumers. As a result, they are ideal and distinct from their competition as they have led to increased pricing, more customers, and loyalty.

They have been able to Pool Resources Through Strategic Alliances. Strategic partnerships with other firms in the same or related industries may also provide companies a leg up in the race for market share. On the other hand, strategic alliances are more akin to joint ventures in which firms join up to pool resources and gain notoriety at the expense of competitors who are not part of the alliance.


Atasu, A., Dumas, C., & Van Wassenhove, L. N. The Circular Business Model. Pick a Strategy that Fits Your Resources and Capabilities. Harvard business review from the Magazine (July–August 2021) https://hbr. org/2021/07/the-circular-business-model.

Basal, B. (2019). Historical Transformation of Unique Selling Proposition (USP) in Advertising Narration. In Handbook of Research on Narrative Advertising (pp. 141-150). IGI Global.

Connick, W. (2020, December 15). Unique selling proposition examples | NASP sales training. NASP.

Joyce, A., & Paquin, R. L. (2016). The triple-layered business model canvas: A tool to design more sustainable business models. Journal of cleaner production135, 1474-1486.

Kaplan, S. (2012). Business models 101: Creating, delivering, and capturing value. The business model innovation factory: How to stay relevant when the world is changing, 240.

Linde, L., Sjödin, D., Parida, V., & Gebauer, H. (2020). Evaluation of digital business model opportunities: a framework for avoiding digitalization traps. Research-Technology Management64(1), 43-53.

Olalla-Caballero, B., & Mata, M. (2022). Business Model Creation for Cost Saving in the New World Economic Order. In Handbook of Research on Emerging Business Models and the New World Economic Order (pp. 267-285). IGI Global.

Planing, P. (2018). Towards a circular economy-how business model innovation will help to make the shift. International Journal of Business and Globalisation20(1), 71-83.

Sjödin, D., Parida, V., Jovanovic, M., & Visnjic, I. (2020). Value creation and value capture alignment in business model innovation: A process view on outcome‐based business models. Journal of Product Innovation Management37(2), 158-183.

Tarman, H. A., Soleh, S. M., Ari, A., & Rahmat, T. A. (2019). Leveraging brand equity by applying brand communication and forming city branding based on unique selling proposition (a case of crafts city). J. Bus. Adm. Stud5(5), 74-83.


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