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Simulation Game: A Critical Reflection on Strategic Marketing for the Gucci Brand

Introduction By playing the Gucci simulation game, participants had the chance to apply marketing principles in the real world, make strategic choices, and assess the outcomes of those choices in a fast-paced, cutthroat corporate environment. This individual reflection examines how the learner and the group interacted during the simulation and evaluates the simulation’s value in ... Read More
Pages: 16       Words: 4190

Strategic Marketing at Fila

1. Introduction Segmentation, targeting, and positioning (STP) are fundamental marketing strategies that can significantly impact organizational performance (Han & Kang, 2020). According to Kalam (2020), effective STP strategies can enable a business organization to understand its customers better and create more effective marketing campaigns to enhance profitability and growth. Managers have significant roles in their ... Read More
Pages: 11       Words: 3002
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Social Media Marketing Assignment

Company Bio Brief History The Hyatt Regency Toronto opened its doors in 1990 as a holiday Inn named the Holiday In on King. It was renovated in 2009, and its name was changed to the Hyatt Regency Hotel, operating under the brand Hyatt. The Hyatt was founded in 1957 by Jay Pritzker with the first ... Read More
Pages: 7       Words: 1738

Buying Behavior and STP Analysis of Vivo Hair Salon

Introduction With the massive growth of the New Zealand hair care industry, many companies have opened to maximize sales and reach out to the readily available customer base. One of such companies is Vivo Hair Salon, one of the fast-growing hair salons in New Zealand, showcased by its 85 salons across New Zealand. Vivo Hair ... Read More
Pages: 6       Words: 1573
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