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Social media Marketing Essays

The Role of Social Media in Events Imagineering; the Use of Instagram in Imaginative Event Experiences

Abstract This research aims to investigate the role of social media in event imaging and the use of Instagram in imaginative event experiences. With an increasing degree of digital connectivity and virtually everything becoming a click away, social media such as Facebook and Twitter are playing an integral role amongst us, completely transforming our activities ... Read More
Pages: 32       Words: 8783

Social Media Marketing and Brand Development

Social media marketing has become a pillar of modern brand development strategies, completely overturning old conceptions regarding digital promotion. The literature highlights the dominant role of social media in brand stories and direct consumer interaction. The explosive growth in social media is behind this transformation, compelling scholars to explore the profound effects of marketing techniques. ... Read More
Pages: 4       Words: 913
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Two Business Tactics

A company’s capacity to succeed is mainly dependent on its business practices. Companies employ These tactics and methods to meet their objectives, draw in clients, and outperform rivals. Nevertheless, not every strategy is made equal. The efficacy of various ways may vary based on the specifics of the business and its intended audience. Social media ... Read More
Pages: 4       Words: 1014

Marketing Strategy for Tourism Southern Australia

Tourism Southern Australia is an online service provider for tourist experience in Australia’s tourism industry. It operates in Southern Australia, serving in the state’s capital city, Adelaide, where it is based, to provide excellent hospitality to tourists. Tourism S.A. covers 12 tourism regions in the south, determined to share the beauty of Australia with the ... Read More
Pages: 4       Words: 1077

Digital Marketing Strategy for a New Pet Product; ‘Reggie Daily Dog Supplements’

Introduction Digital marketing is one of the game changers for companies’ business models and structures. The rise of technology has brought an evolution to the marketing sector. Digital marketing links customers to various networks using electronic devices such as mobile phones to make accessibility of marketing information easier (Piñeiro-Otero & Martínez-Rolán, 2016). Digital marketing needs ... Read More
Pages: 15       Words: 3944

Management Information Systems

Soma Bay and the Cloud ERP systems The key issue in this case study is the challenge of political upheavals, foreign exchange volatility and economic conditions brought about by the Arab Spring, which has led to the operational decline of Soma Bay as a resort community and vacation paradise in Egypt. ERP systems have the ... Read More
Pages: 6       Words: 1377

Destination Marketing and Its Economic Impact on Tourist Arrivals

Introduction Karen Hughes stated that the tourism and travel sector is not just a place but a considerable section of a nation’s economy. Marketing a location, also known as destination marketing, is a management process that involves demand-driven research, advertising, and communication activities, emphasizing potential customers from the outside. Its primary objective is to entice ... Read More
Pages: 12       Words: 3073

Research on Social Media Influencer’s Impact on Brands

Introduction Social media influencers refer to people who have a remarkable ability to control their followers’ opinions, behaviors, and decisions based on what they say (Evans et al., 2021). Therefore they contain many social media followers on their social accounts. Therefore, social media influencers’ role is to create content regarding specific niches, industries, or interests. ... Read More
Pages: 4       Words: 898

Impact of Digital Marketing on Enhancing the Online Presence of International Business: An Exploratory Study of the UK It Sector.

Abstract The impact of digital marketing on the online presence of international businesses can not be gainsaid. Ideally, digital marketing helps the business focus on audiences with a global reach. Businesses use digital technologies to improve their online touchpoints that customers wanting to find more about a brand and its associated products can use to ... Read More
Pages: 43       Words: 11561

How Adidas Uses Instagram for Social Media Marketing Communication

Introduction Social media has been a colossal tool of contemporary marketing used by companies. Given millions of social media users worldwide on social media platforms such as Twitter, TikTok, Facebook, and Instagram, companies are in a better place for reaching their target audience and thus engage with their potential customers. Adidas is one of the ... Read More
Pages: 9       Words: 2281

Analysis of Dartmoor Zoo Social Media Activity

INTRODUCTION Animal enthusiasts and those concerned about the environment flock to Dartmoor Zoo regularly. In the outskirts of Plymouth, in the southwestern region of England, you may find it situated on a land area of 33 acres (Liston-Heyes, 2022, P. 1). The zoo first opened its doors in 1968. Still, since then, it has expanded ... Read More
Pages: 10       Words: 2599

Instagram Company Review

Media Description Instagram was founded in 2010 as a photography app by Kevin Systrom, a Stanford University graduate. In 2012, it was acquired by Facebook. It is a free photo and video-sharing app available on Android and iPhone. Through a mobile app, users can edit and upload short videos and photos. They can also use ... Read More
Pages: 6       Words: 1649

Case Study: Gruum

Introduction Gruum is a British personal grooming brand established in 2016 and headquartered in the U.K. The company is known for creating sustainable shaving, haircare, and skin care solutions without adversely impacting the skin and the planet (Gruum, 2023). Also, Gruum is known for producing products that target both males and females. This is such ... Read More
Pages: 12       Words: 3291

Social Media Marketing in Hospitality Industry

The Kraft Heinz Company, Canada The Kraft Heinz Company is known for its production and distribution of delicious and nutritious food materials in Canada and other parts of the world. It is a global company, thus serving a broad customer base. The company provides high quality, great taste, and nutrition for all eating occasions, whether ... Read More
Pages: 4       Words: 960

Social Media Marketing Assignment

Company Bio Brief History The Hyatt Regency Toronto opened its doors in 1990 as a holiday Inn named the Holiday In on King. It was renovated in 2009, and its name was changed to the Hyatt Regency Hotel, operating under the brand Hyatt. The Hyatt was founded in 1957 by Jay Pritzker with the first ... Read More
Pages: 7       Words: 1738
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