Critical Review: New Technologies for Counterfeit Consumerism and Sustainability in the Handbag Industry
Counterfeit consumerism has mounted to significant proportions for the handbag industry, creating enormous difficulties for brands regarding brand value and consumer trust. It weakens the exclusivity of luxury handbags and results in the loss of huge revenues for authentic brands. Moreover, poor quality standards followed by genuine brands in such counterfeit products make them very ... Read More
Pages: 11 Words: 2898