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Strategic Marketing Essays

Essay on Strategic Marketing

Introduction Marketing is all about coming up with and putting into action a marketing strategy. Recent reports about the biggest problems that marketers face raise a lot of questions about marketing strategy. Since coming up with and implementing a marketing strategy is a big part of what marketers do in the real world, research that ... Read More
Pages: 9       Words: 2345

MBA Strategic Marketing

A brand name is the most crucial element and soul essence for any business as it is the face of the product. Choosing an effective brand name will either attract more consumers or distract consumers from the product. A vital characteristic a business person should consider in selecting a brand name is distinctiveness (Voella, 2018). ... Read More
Pages: 3       Words: 786
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