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Sportswear Industry Essays

Responsible Management Challenge: Lululemon

Introduction Lululemon is a Canadian athletic apparel company that was founded in 1998. The company creates high-quality, technical athletic clothing for various activities, including yoga, running, and training (Kosbab, 2021). They target active individuals who are looking for fashionable and functional workout clothing. Lululemon provides an extensive collection of athletic wear for men, women, and ... Read More
Pages: 10       Words: 2705

Nike: Strategic and Tactical Marketing Plan

Executive Summary The customer persona is a young female athletic customer who lives in the suburbs and has a moderate income. She is highly active and prioritizes the functionality and performance of her shoes when working out while also valuing the aesthetic and style of the shoes. In conducting a marketing mix analysis of Nike’s ... Read More
Pages: 13       Words: 3476
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Digital Marketing Metrics (MAR7509-A)

Introduction: Lululemon is a company that deals with men’s and women’s technical athletic apparel. The company in itself is yoga-inspired, and it originated from an establishment that was a design studio by day and operated as a yoga studio at night. It later became a store in the year 2000 November. The company was founded ... Read More
Pages: 8       Words: 2178
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