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An International Marketing Strategy for Primark’s Entry Into Cyprus

Introduction The global fashion industry is highly competitive and is characterized by constantly changing consumer preferences, trends, and demands. The industry has recently experienced massive capitalization growth, with top brands such as Gucci, Prada, Louis Vuitton, Zara, and Burberry setting the pace. Primark is a leading Irish brand specializing in affordable clothing and apparel. Market ... Read More
Pages: 13       Words: 3430

Public Relations Case Study

Issue Identification and Rationale Primark Limited has been assessed for its corporate reputation using the Reputation Quotient model. The model revealed that Primark has several issues that must be addressed to maintain its reputation and success. The most pressing issues identified are workplace environment, financial performance, emotional appeal, vision and leadership, and social and environmental ... Read More
Pages: 9       Words: 2350
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Business Operations Model at Primark

Primark Company operates within the competitive fashion and clothing sector in the UK. The company is one of the largest retailor shop as it has the largest customer base in UK (Agnihotri, & Bhattacharya, 2020). Primark business model involves large stores built in well-established streets with high populations. These multiple stores are located in convenient ... Read More
Pages: 15       Words: 3855
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