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PR Essays

Facebook’s Public Relations Issues

Facebook experienced a fake news controversy in 2017, which demonstrates its power to connect and influence worldwide. From the idea of the Harvard Class Directory in 2004 for students to share photos, biographical information, and some personal information, Facebook reached the space to influence US presidential elections (Wells and Winkler (2017). During this period, Facebook ... Read More
Pages: 7       Words: 1698
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The Scandal: A Passenger Being Violently Removed From United Airlines

The recent contentious United Airlines flight 3411, in which a passenger was forcibly removed from the aircraft, caused a social media and public outcry that turned the situation into an epic public relations (PR) disaster. The airline’s disregard for the passenger and improper management of the issue has been heavily blamed for the disaster. The ... Read More
Pages: 4       Words: 940

My Academic Portfolio

Introduction The global public relations specialist career is a demanding one and requires dedication. The career, however, has numerous employers waiting for professional public relations specialists with experience and passion for the career. Every organization, including a state government, relates to the public. Organizations need a public relations department that relays information to the public ... Read More
Pages: 7       Words: 1704

Public Relations Case Study

Issue Identification and Rationale Primark Limited has been assessed for its corporate reputation using the Reputation Quotient model. The model revealed that Primark has several issues that must be addressed to maintain its reputation and success. The most pressing issues identified are workplace environment, financial performance, emotional appeal, vision and leadership, and social and environmental ... Read More
Pages: 9       Words: 2350

PR Crisis: A Focus on Uber

Introduction Background  In the modern business world, a good brand is not enough to attract and maintain customers. Consumers are now demanding their favorite brands to operate with professionalism and adhere to sustainability practices like engaging in corporate social responsibility (CSR). Further, customers only associate with businesses that show promises of delivering quality products or ... Read More
Pages: 15       Words: 4092

Employment Interview Strategy

The development of an interview strategy is essential because it can assist in the preparation of a candidate’s interview by providing the relevant approaches to obtain crucial and useful information. It will also aid in learning more about the possible employee’s past and experience, thus determining the type of individual to be recruited in the ... Read More
Pages: 4       Words: 1077
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