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That Cloud of Smoke Is Not a Mirage

The document in question is a 2022 New York Times article by John Ortved titled “That Cloud of Smoke Is Not a Mirage,” which serves as a valuable primary source for understanding the competitive and aggressive advertising tactics utilized by significant cigarette companies in 1980s America. It also provides insight into the larger social context ... Read More
Pages: 4       Words: 1026

Managerial Economics of Non-Profit Organizations

Non-profit organizations are pivotal in addressing social needs and fostering positive societal change. Despite their noble intentions, these organizations often need help efficiently allocating limited resources to achieve their missions. Managerial economics, a discipline that applies economic principles to decision-making within organizations, offers valuable tools and insights that empower non-profits to optimize resource allocation, analyze ... Read More
Pages: 10       Words: 2584
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Price Discrimination Discussion

Movie, theaters, airlines, and other businesses often charge customers different prices based on time of the day, age, and purchase dates. Why? Movie theaters, airlines, and other businesses frequently employ differential pricing strategies that charge customers different rates depending on various variables like time of day, age, or purchase date. Differentiated pricing practices serve multiple ... Read More
Pages: 3       Words: 686

One NZ Marketing Mix Analysis

Introduction Over the past years, marketing has become a critical operational function in business entities. In other words, this development has come directly following the acknowledgment that conventional business practice strategies are not significant in the cutting-edge business environment of the modern-day market. For quite a while, leadership in these business entities should have noticed ... Read More
Pages: 7       Words: 1757

Dr. Pepper Soft Drinks

Problem/Opportunity grow international market presence: Identify new target markets and design a thorough marketing strategy to reach them to grow the brand’s global presence. Launch healthier beverage options: Another marketing goal is to offer healthier beverages to the expanding health-conscious customer market. Product innovation, rebranding, and focused marketing can achieve this. Increase brand recognition and ... Read More
Pages: 6       Words: 1431
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