Assessing Lindt & Sprüngli’s Market Challenges: A Porter’s Five Forces Analysis
Principle Result of the Analysis A moderate to high level of competitive pressure can be observed on the competitive landscape of Lindt & Sprüngli when Porter’s Five Forces Model is applied as the framework. It is mainly driven by the high competition for market share among the most entrenched players in the premium chocolates industry, ... Read More
Pages: 4 Words: 934