Tesla, Nike, and Apple are three well-known brands that catch my eye. I admired Apple for its ground-breaking devices, slick design, and straightforward user interfaces. The corporation has a strong brand identity and a reputation for pushing the limits of technology. Tesla is renowned for its ground-breaking electric vehicles and environmentally friendly power options. Widespread acclaim for the brand has been won because to the company’s ecological initiatives and goals to revolutionize the automotive industry. Nike is a well-known brand that produces top-notch sporting apparel (Hoyer et al., 2020). It has received praise for its cutting-edge products, provocative advertising campaigns, and high-profile athlete sponsorships. Nike’s commitment to both excellent performance and social responsibility has earned them an enviable reputation.
Because it is known for bringing cutting-edge products and technologies to market, Nike is my favorite brand (Childs et al., 2018). They make significant investments in research and development, always pushing the envelope to enhance sports performance and provide cutting-edge footwear, clothing, and equipment. The image of a brand is what keeps me a devoted customer. With time, Nike has built a solid reputation for its premium products, original thinking, and partnerships with elite athletes (Hoyer et al., 2020). The brand appeals to people who share its values since it is typically seen as standing for great quality and drive.
There was a period when I had problems with shipment and delivery. It includes instances of delays and lost packages, which I have reported. I advised Nike to improve its logistics and shipping practices to ensure accurate tracking, quick deliveries, and useful customer support for order-related issues.
As soon as I enter a Nike shop, my eyes are blasted with a flurry of vibrant displays. I observe every aspect of the store’s design, including the collections, lighting, and furniture. Because of its cutting-edge architecture, creative store layouts, and striking displays of the company’s newest items, Nike retail sites are routinely highlighted in architectural and design periodicals. Products like footwear, clothing, and accessories are displayed to attract customers’ eyes and leave a positive impression. My ears will be stimulated the instant I enter a Nike store. As I go in, there may be dynamic, energizing sounds in the background. There may also be films or announcements promoting sales or new releases playing, as well as the noises of customers and employees conversing and shoes shuffling across the store’s hard floors (Childs et al., 2018). A Nike store’s soundtrack is designed to reflect the brand’s energetic and kinetic vibe. My olfactory (smell) sense also kicks up as soon as I step foot inside a Nike store. To enhance the whole Nike brand experience, a signature aroma is often used in Nike retail locations. The scent is usually soft and comforting, making people feel at ease. The objective is to get you to feel more strongly about the product and associate it with a pleasant memory of the shop.
In previous instances, Nike has been subject to censure and dispute about its labor policies and the sweatshop conditions prevalent in its supply chain. To tackle this matter, Nike has the potential to enhance supplier oversight and carry out periodic audits to guarantee adherence to labor standards.
Like numerous enterprises within the garment sector, Nike encounters obstacles to ecological sustainability, encompassing carbon emissions, waste production, and water consumption. To address these concerns, Nike has the option of establishing ambitious sustainability objectives, including but not limited to the reduction of emissions of greenhouse gases, water usage, and waste production.
Nike operates within a fiercely competitive market alongside other prominent global sportswear brands. To sustain its competitive edge, Nike has the option of implementing the subsequent strategies: It is imperative to engage in a perpetual cycle of innovation and product development that aligns with consumers’ ever-evolving demands and preferences.
My dream is to begin an e-commerce business. The emergence of e-commerce has grown enormously over the last few years, and the COVID-19 pandemic has also accelerated this trend. Creating an online keep permits me to promote merchandise to an international target audience, excluding needing a physical retail location. I should specialize in a precise area of interest or provide various products, relying on my pursuits and market research.
References
Childs, M., & Jin, B. (2018). Nike: An innovation journey. Product innovation in the global fashion industry, 79-111. https://link.springer.com/chapter/10.1057/978-1-137-52349-5_4
Hoyer, W. D., Kroschke, M., Schmitt, B., Kraume, K., & Shankar, V. (2020). Transforming the customer experience through new technologies. Journal of interactive marketing, 51(1), 57-71. https://journals.sagepub.com/doi/pdf/10.1016/j.intmar.2020.04.001
write