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Brand Identity Essays

Crafting a Sub-Brand for Trespass – a Strategic Analysis and Creative Exploration

Introduction Creating a Trespass sub-brand makes sense for this established outdoor equipment retailer. This article aims to show the entire work chain in creating a new fashion lifestyle sub-brand, focusing on major parts like Trespass’s brand summary, environmental analysis and strategic design for each element. This assessment will take you through the intricacies of creating ... Read More
Pages: 8       Words: 2121

The Commodification of Identity in the 1961 Cadillac Advertisement

The strength of identity is a factor in advertising that the casual observer frequently overlooks. Advertisers use a variety of tactics to associate goods with specific identities, appealing to customers’ demands for prestige, lifestyle, and self-image. This essay delves into the 1961 Cadillac advertising and analyzes how it uses identity to market a luxury automobile. ... Read More
Pages: 7       Words: 1776
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A Journey Through Pacific Coffee Company’s Legacy

Introduction Estаblished in 1992 аmidst the vibrаnt streets оf Нong Kоng, Pасifiс Cоffее hаs еmеrgеd аs а distinguishеd cоffееhouse chаin rеnownеd for its unwаvering dedicаtion tо crаfting eхtrаordinаry cоffее encоunters. With а stоried trаjectоry, the Company has cultivаted а legаcy defined by its unrelenting рursuit оf excellence in every cup (Cabrera, 2023). From meticulously sоurcing ... Read More
Pages: 5       Words: 1237

Four Pillars of Branding

Differentiation, Relevance, Esteem, and Knowledge are the four pillars of branding that are frequently present. These pillars serve as a framework for creating and managing a brand’s identity and perception. Differentiation is a pillar that underlines the importance of a brand’s ability to distinguish itself from its competitors. Differentiation entails finding and marketing distinctive traits, ... Read More
Pages: 4       Words: 973

My Experience as a Consumer

Tesla, Nike, and Apple are three well-known brands that catch my eye. I admired Apple for its ground-breaking devices, slick design, and straightforward user interfaces. The corporation has a strong brand identity and a reputation for pushing the limits of technology. Tesla is renowned for its ground-breaking electric vehicles and environmentally friendly power options. Widespread ... Read More
Pages: 3       Words: 769

Brand Management Strategy for Colombia Tea Brand

Introduction For businesses to succeed in the modern business climate and acquire a competitive advantage, they need an efficient brand management plan. In order for enterprises to have a strong brand presence and match their product offerings with the cultural norms and viewpoints of their target audience, strategic brand management techniques are also essential (Li, ... Read More
Pages: 17       Words: 4624

Critical Analysis of Its Airbnb Communication Activities

Introduction Airbnb is a worldwide online community for unique lodgings and experiences shared between travelers and locals. Thanks in part to its creative brand communication initiatives, the company has succeeded in building a strong brand identity. The “Live Anywhere on Airbnb” ad was created to grab the attention of people who wanted to work remotely ... Read More
Pages: 10       Words: 2700
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