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Marketing Techniques Essays

Critical Response to “The Axe Effect” Commercial

Introduction This advertisement, made by Burly in 2006 and titled “The Axe Effect,” is a famous illustration of how advertising can affect people’s judgments of beauty and desirability. This critical reaction aims to analyze the forthright, implicit, and subliminal messages delivered in the commercial, investigate the strategic use of words and visuals to influence audience ... Read More
Pages: 4       Words: 943

The Commodification of Identity in the 1961 Cadillac Advertisement

The strength of identity is a factor in advertising that the casual observer frequently overlooks. Advertisers use a variety of tactics to associate goods with specific identities, appealing to customers’ demands for prestige, lifestyle, and self-image. This essay delves into the 1961 Cadillac advertising and analyzes how it uses identity to market a luxury automobile. ... Read More
Pages: 7       Words: 1776
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