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Advertising Strategies Essays

The Commodification of Identity in the 1961 Cadillac Advertisement

The strength of identity is a factor in advertising that the casual observer frequently overlooks. Advertisers use a variety of tactics to associate goods with specific identities, appealing to customers’ demands for prestige, lifestyle, and self-image. This essay delves into the 1961 Cadillac advertising and analyzes how it uses identity to market a luxury automobile. ... Read More
Pages: 7       Words: 1776

The Peak Fitness Club Business Plan

Executive summary The fitness industry has been experiencing a significant increase in demand over the years, and there is a growing need for versatile fitness options. Many fitness enthusiasts are looking for facilities where they can exercise indoors and outdoors to soak up the benefits of training in different environments. The Peaks Fitness Club is ... Read More
Pages: 17       Words: 4485
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Nike Presence, Marketing, and Advertising Strategies in Canada

Abstract Nike is one of the most well-known brands in the world and has a wide-reaching presence, with over $30 billion in revenue and over 2.5 million employees. Moreover, it is an international company that earned an estimated revenue of USD 31 billion in 2018, employing over 2 million people worldwide. Nike’s marketing strategies are ... Read More
Pages: 18       Words: 4769
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