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Market Penetration Essays

A Report on Estée Lauder 2020 Year in Review

Estée Lauder Companies is one of the most successful enterprises in the beauty and cosmetics industry worldwide. Estee Lauder started the company in 1946, whereby she created a way for women to purchase their perfume. Her family, the Launders, now owns a company that manufactures quality skin care products, makeup products, fragrances, and hair care ... Read More
Pages: 3       Words: 796

Brand Management Strategy for Colombia Tea Brand

Introduction For businesses to succeed in the modern business climate and acquire a competitive advantage, they need an efficient brand management plan. In order for enterprises to have a strong brand presence and match their product offerings with the cultural norms and viewpoints of their target audience, strategic brand management techniques are also essential (Li, ... Read More
Pages: 17       Words: 4624
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Past Marketing Efforts

Nike’s marketing strategy has enabled the brand to differentiate from competitors such as Adidas and Puma and maintain its status as the dominant market. For years of significant success, Nike has employed a marketing communications mix approach that utilizes different channels to communicate with consumers. This mixed communications strategy has enabled the company to market ... Read More
Pages: 4       Words: 851
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