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Product Development Essays

Product Lifecycle Management Discussed

Product lifecycle management (PLM) is the process of handling a product as it moves through various typical product life stages, from development and introduction through growth and maturity to the decline stage (Segal et al., 2023). Segal and colleagues say the handling process entails product manufacturing and marketing. Businesses use product lifecycle concepts to make ... Read More
Pages: 4       Words: 865

Brand Management Strategy for Colombia Tea Brand

Introduction For businesses to succeed in the modern business climate and acquire a competitive advantage, they need an efficient brand management plan. In order for enterprises to have a strong brand presence and match their product offerings with the cultural norms and viewpoints of their target audience, strategic brand management techniques are also essential (Li, ... Read More
Pages: 17       Words: 4624
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AI-Powered Virtual Assistant: Strategic Marketing Launch Plan

Executive Summary: This thorough and detailed strategic marketing launch strategy provides a framework for presenting the ground-breaking AI-powered virtual assistant developed by the University of Hertfordshire Business School to transform customer assistance. Essential elements covered in the process include product design, business model, stakeholder analysis, launch plan, brand positioning, marketing objectives, budget allotment, performance indicators, ... Read More
Pages: 6       Words: 1486

Pros, Cons of the Three Possible Company Strategies and Recommendations

Attempt to associate more strongly with Monsanto and sell over 90 percent Round-Up® Ready herbicide-resistant seed. One probable approach for Dairyland Seed is to strengthen its affiliation with Monsanto and vend more than 90% of Round-Up® Ready herbicide-resistant seed. To put this strategy in motion, a reinforced partnership would be necessary between the two firms ... Read More
Pages: 9       Words: 2284

International Product Launch

Considerations used for implementation and compliance A few essential issues must be addressed when a company expands into overseas markets to guarantee a successful product launch. The following statement has those elements. Researching the perfect consumer is the first step. This requires being acquainted with the country’s history, customs, and legal system or nations where ... Read More
Pages: 6       Words: 1593
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