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Market Entry Strategy Essays

Recommendations for Costco’s Entry Into New Zealand

Introduction The retail giant Costco is making plans to enter the New Zealand retail market. Costco is a billion-dollar multinational corporation that operates in eight countries (Costco, 2022). They have hundreds of retail stores around the globe where they offer their consumers quality products at affordable prices. They provide a wide variety of merchandise in ... Read More
Pages: 12       Words: 3253
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