Strategic Capability Analysis H&M in Fast Fashion: Continued Success?
Synopsis of H&M’s Strategy and competitive position Erling Persson started H&M in Sweden in 1947 to focus on retailing apparel and cosmetics. H&M has expanded rapidly, now operating in over 3000 locations across 28 countries. His primary market is Germany, followed by Sweden and the United Kingdom. The target demographic for this brand has always ... Read More
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