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It Trends in Digital Transformation


Digital transformation” (DT) is an organization-wide adoption of cutting-edge IT that improves both internal processes and customer service quality. Businesses need to adopt new technologies and adjust their strategies to keep up with the fast pace of change. This research aims to examine the potential impact of current IT breakthroughs on DT initiatives at different businesses. This study analyzes the pros and cons of implementing these IT advancements at DT and recommends critical components for a smooth introduction. Companies need to adopt new IT trends for DT to keep their competitive edge and promote sustainability. However, there are several pros and cons to putting these strategies into effect. An organization’s implementation may be strengthened by developing a plan, investing funds for training and education, stressing data security and privacy, fostering experimentation and innovation, monitoring best practices and trends, and collaborating with other organizations. If businesses follow these recommendations, they may enhance their digital transformation efforts, produce value, and achieve their corporate goals while supporting sustainability.


The current state of globalization has exerted substantial demands on enterprises to adapt. Ahmad et al. (2021) argue that successful adaptation to the current competitive landscape requires modern businesses to implement effective integration strategies. Successful integration can be achieved through cooperative instruments and, primarily, electronic procedures. Digital transformation refers to incorporating digital technologies into an organization’s operations, enabling the implementation of novel business models and altering pre-existing business practices. The demands of consumers propel the phenomenon of digital transformation, and enterprises must adapt to achieve sustained success. The impact of the Covid-19 pandemic on businesses has become increasingly apparent over the past two years, as evidenced by the changes in their operations. In recent years, many companies across diverse industries have opted to restructure their business models, processes, and strategies in alignment with the prevailing digital transformation trends. The present study aims to examine contemporary patterns in digital technologies that offer advantages to organizations in the current era. This study investigates the challenges and opportunities associated with incorporating information technology (IT) trends in digital transformation (DT). The objective is to ascertain the optimal methodologies and key determinants that facilitate favorable results and propose recommendations for augmenting institutional efficacy by maximizing information technology trends in digital transformation.

Latest IT Trends:

Internet of Things

The Internet of Things (IoT) is a network of interconnected devices that facilitates communication and data transfer without explicit human or computer interactions (Alam, 2020). Numerous entrepreneurial ventures have formulated their operational framework based on this particular technology. It offers organizations novel prospects for cultivating a more immediate relationship with their clientele. The technology currently benefits the leading industries of finance, manufacturing, health, hospitality, and agriculture. According to Korchagin, Deniskina, and Fateeva (2019), Boeing has implemented IoT technology to enhance its manufacturing efficiency. This individual is a trailblazer in the field of aviation. The corporation is additionally augmenting the quantities of interconnected sensors that are integrated within its aircraft.

This technology has facilitated the organization’s acquiring a comprehensive understanding of its clientele’s purchasing habits and favored consumer trends. Through the utilization of this technology, enhancements have been made to air traffic communications and the overall in-flight experience. The company has generated increased revenue by implementing digital transformations, resulting in a growth rate of 7% annually, coinciding with a surge in sales. The impact of the Internet of Things (IoT) on Digital Transformation (DT) initiatives within enterprises can be observed through its ability to enable real-time data monitoring and analysis, optimize processes, and encourage innovation in the development of products and services.

Augmented Reality (AR)

In the past year, there has been a significant increase in the utilization of Augmented Reality (AR) technology. Augmented Reality (AR) refers to incorporating digital transformation into the user’s surroundings in real time.

According to Bellalouna (2021), individuals who utilize AR technology typically possess a tangible familiarity with the produced sensory data and the accompanying information that overlays it. Augmented Reality (AR) pertains to using data and information in real time, wherein audio, graphics, text, and other virtual enhancements are incorporated into tangible objects within the physical world.

Augmented Reality (AR) is utilized by various industries such as healthcare, education, and manufacturing. This facilitates the manufacturers’ ability to simultaneously access automated data and manual processes. In recent years, the fashion retail industry has extensively utilized this trend to transform how customers engage with their merchandise (Latsyshyn et al., 2020). Augmented Reality (AR) has facilitated the fashion industry by enabling its constituent companies to establish their brand by providing an immersive and authentic experience.

Fashion retail corporations like H&M employ augmented reality technology to enhance their entertainment and innovation capabilities. Through the utilization of this trend, the corporation can effectively foster greater customer engagement. The apparel is produced through the utilization of 3D and animation design software. Moreover, patrons have the opportunity to don virtual attire through the utilization of air and other gaming avatars. In addition, the company utilizes GPS-integrated augmented reality (AR) applications to showcase its latest collection to its clientele.

The implementation of augmented reality technologies within the company has enhanced the overall customer experience while simultaneously contributing to an increase in sales. As per Smith’s (2022) report, the H&M group’s net sales in 2021 amounted to approximately 22 billion USD. The company disclosed its financial outcomes for the initial half of 2022, indicating a 20% surge in net sales. Presently, the organization possesses a brand valuation exceeding 7 billion USD. H&M has increased its customer engagement, resulting in a notable increase in sales.

Cloud Computing:

Cloud computing is a term that describes the delivery of computing resources through the Internet. These resources may include servers, storage, databases, networking, software, analytics, and intelligence. Varghese (2018) posits that cloud computing offers several benefits, such as improved cost-effectiveness, scalability, flexibility, and enhanced collaboration. The incorporation of cloud computing has the potential to impact digital transformation endeavors in businesses by facilitating the storage and administration of large volumes of data, facilitating remote work, and fostering the assimilation of emerging technologies.

This technology is predominantly observed in financial services institutions, facilitating quick identification and preventing fraudulent activities. Like Augmented Reality (AR) and the Internet of Things (IoT), this technology has extensive application in various sectors such as construction, telecommunications, waste and water management, manufacturing, and energy generation. Several prominent companies adopting cloud computing include Apple, Netflix, General Electric, and eBay (Mbunge & Muchemwa, 2022). Netflix relies on cloud technology to fulfill its flexible storage and computational resources requirements. The Netflix application’s storage infrastructure is primarily cloud-based and encompasses business logic, big data processing, distributed databases, transportation, recommendations, and other associated functionalities.

Big Data Analytics

Analyzing large datasets to reveal correlations and latent patterns is intricate. According to Feroz, Zo, and Chiravuri (2021), big data analytics can assist organizations in making well-informed business decisions. Many companies use this technology to enhance their analytics endeavors and business intelligence, discontinuing tardy reporting tools that rely on data warehouse technology.

Numerous industries utilize big data analytics, such as insurance, medical care, higher education, banking, retail and wholesale, and media and entertainment. Amazon, Facebook, Apple, and Starbucks are among the leading corporations that employ big data analytics. The analysis of Amazon’s large dataset enables the identification of the nearest warehouse in proximity to the customer’s location, reducing shipping expenses.

Companies Applying IT Trends:

General Electric

General Electric (GE) is a company that proficiently employs big data analytics, cloud computing, Augmented Reality (AR), and Internet of Things (IoT). The corporation has implemented these technologies to revolutionize its operations and enhance the quality of its customer services. General Electric employs big data analytics to gather, manipulate, and evaluate actual data from diverse origins, such as machinery, sensors, and other apparatuses. The organization uses cloud computing technology to store and retrieve this information, facilitating instantaneous analysis and decision-making. In addition to its core operations, GE utilizes augmented reality (AR) technology to offer its clientele an engaging and comprehensive encounter, enabling them to conceptualize and comprehend intricate equipment and procedures. The organization leverages the Internet of Things (IoT) technology to oversee and regulate its machinery and equipment, facilitating anticipatory maintenance and mitigating periods of inactivity. In general, General Electric (GE) has enhanced its operational efficiency and customer satisfaction by proficiently utilizing these technological advancements.


Amazon is a company that employs big data analytics, cloud computing, augmented reality (AR), and the Internet of Things (IoT) in its operations. Amazon leverages big data analytics to gather and scrutinize customer data, encompassing their inclinations, buying chronicles, and browsing patterns, to furnish customized recommendations and enhance the customer encounter. The corporation leverages cloud computing technology to operate its extensive electronic commerce infrastructure, facilitating expedited and protected transactions for a global clientele numbering in the millions. Amazon employs augmented reality (AR) technology to offer customers an immersive shopping experience, enabling them to visualize and test products before committing to a purchase. The utilization of IoT by the organization facilitates the optimization of its logistics and supply chain operations, resulting in streamlined delivery processes and decreased expenses. By leveraging these technologies proficiently, Amazon has been able to sustain its standing as a major electronic commerce platform and deliver a smooth shopping encounter for its clientele.

Challenges and Opportunities Associated with Implementing IT Trends for DT:

The incorporation of contemporary Information Technology (IT) trends, including but not limited to big data analytics, cloud computing, Augmented Reality (AR), and Internet of Things (IoT), into the process of Digital Transformation (DT) poses a dualistic scenario of both obstacles and prospects for commercial enterprises. The cost implications associated with implementing these technologies pose a significant challenge. Implementing big data analytics necessitates costly hardware and software, which may not be feasible for all enterprises due to financial constraints (Cichosz, 2020). Likewise, implementing cloud computing necessitates substantial investment in infrastructure and could potentially lead to additional expenses for enterprises. Implementing AR and IoT requires the utilization of specialized hardware and software, which may incur significant costs.

A further obstacle to adopting these technologies is the insufficiency of competencies and proficiency. Some businesses may lack the skills and expertise to implement such technologies effectively. Companies may experience a deficiency in personnel with expertise in data science, which can impede their ability to effectively analyze and interpret the voluminous data produced by big data analytics. Likewise, the management and maintenance of infrastructure in cloud computing necessitate specialized skills. The domains of Augmented Reality (AR) and the Internet of Things (IoT) necessitate technical knowledge in software programming and hardware design correspondingly. It may be imperative for enterprises to allocate resources towards training and development initiatives to guarantee that their workforce possesses the essential competencies to execute and oversee said technologies.

Notwithstanding the difficulties, multiple prospects exist linked to integrating these technologies for Digital Transformation. One of the top prospects lies in acquiring a competitive edge. Organizations capable of proficiently employing big data analytics, cloud computing, augmented reality (AR), and the Internet of Things (IoT) can acquire valuable knowledge regarding their clientele’s conduct, inclinations, and requirements. This approach can aid enterprises in making well-informed decisions and delivering customized experiences to their clientele, potentially leading to heightened customer contentment and allegiance. Enterprises can optimize their operations and curtail expenses by utilizing these technologies, leading to augmented profitability.

One potential benefit of technology implementation is the possibility of innovative outcomes. The utilization of big data analytics, cloud computing, augmented reality (AR), and the Internet of Things (IoT) presents novel opportunities for enterprises to gather, handle, and scrutinize data, potentially resulting in the development of innovative products and services (Cichosz, 2020). AR technology has the potential to facilitate the creation of immersive training programs, while IoT can be leveraged to develop smart homes and urban environments. The technologies above offer enterprises novel prospects to generate value and establish a distinctive identity about their rivals.

Adopting information technology trends in digital transformation poses both obstacles and prospects for enterprises. The barriers encompass the financial implications entailed in adopting said technologies and the absence of proficiency and know-how. Notwithstanding, the potential advantages of these technologies, such as obtaining a competitive edge and the possibility of fostering innovation, render them a viable option for enterprises seeking to revolutionize their operations and maintain a lead over their rivals. To maintain competitiveness, businesses must remain current with the latest trends and innovations as these technologies advance.

Best practices and success factors in implementing IT trends for DT:

Implementing IT trends for Digital Transformation (DT) can present challenges; however, there exist best practices and success factors that businesses can adopt to guarantee a successful implementation. It is considered a best practice to comprehensively comprehend the business goals and objectives. Before deploying these technologies, enterprises must ascertain the issues they intend to resolve, the prospects they aim to pursue, and the results they seek. The approach above can facilitate the creation of a strategic plan for enterprises, enabling them to concentrate on attaining their intended objectives.

It is advisable to have a well-structured implementation strategy as a crucial aspect of best practices. The process entails the identification of the technologies to be deployed, the necessary resources, the projected timeline for execution, and the potential risks linked to the implementation. It is imperative for enterprises to establish a clearly defined strategy for execution to guarantee adherence to the plan and readiness to tackle any potential obstacles.

The presence of a proficient and committed team is also deemed as a crucial determinant of success. Enterprises must possess a proficient and knowledgeable team capable of proficiently executing and administering such technological advancements. Those above may encompass data science, software development, hardware engineering, and cloud computing professionals. A committed team dedicated to the implementation process is crucial in attaining the intended results.

Another critical factor for success is guaranteeing that the execution is adaptable and can be scaled up or down as needed. Enterprises must guarantee that the technological solutions they adopt possess the capability to expand and develop by their requirements. Individuals must be able to adjust to evolving business demands and fluctuations in market circumstances. This measure can assist enterprises in maintaining their competitiveness and adapting to emerging prospects.

Conclusion and Recommendations for companies planning to Implement IT Trends for DT

Adopting IT trends for Digital Transformation can pose difficulties, yet it offers substantial prospects for enterprises. Big data analytics, cloud computing, Augmented Reality (AR), and Internet of Things (IoT) technologies can offer enterprises novel ways to gather and scrutinize data, enhance their operations, and attain a competitive edge. To attain success, businesses must possess a lucid comprehension of their goals and objectives, a precisely delineated strategy for execution, a proficient and committed workforce, adaptable and scalable technologies, and accord priority to data security and confidentiality.

To implement IT trends for Digital Transformation, businesses should commence by undertaking a comprehensive evaluation of their existing operations, pinpointing the issues they intend to resolve and the prospects they aim to pursue. Upon attaining a lucid comprehension of their goals and objectives, individuals can formulate a strategic execution plan encompassing the technological tools to be deployed, the necessary resources, the projected timeline, and the potential hazards of implementation. Enterprises should allocate resources towards training and development initiatives to guarantee that their workforce possesses the requisite competencies to execute and oversee said technologies proficiently.

In addition, businesses should partner with a dependable technology provider with a proven history of effectively executing these technologies. The adoption of this approach may aid enterprises in reducing the potential hazards linked with execution while also guaranteeing their access to cutting-edge technologies and optimal methodologies. Adhering to optimal methodologies and favorable performance indicators while collaborating with suitable technological vendors enables enterprises to effectively execute Information Technology trends for Digital Transformation and establish a competitive edge in the current business landscape.


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