The Role of Service Quality in Customer Satisfaction in the Hotel Industry
Introduction Problem Statement Service quality can be defined as the discrepancy between a customer’s perception and expectation of service (Namin, 2017). In order to gain a competitive advantage, businesses continually seek innovative ways to provide high-quality services and differentiate themselves. With increasing global competition in the hotel industry, businesses aim to expand their markets and ... Read More
Pages: 5 Words: 1344