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Global Marketing Essays

Topic: Strategic Marketing in a Global Context

Introduction In a global environment, strategic marketing is a rapidly evolving and complicated discipline that centers on developing and putting into practice marketing plans to break into foreign markets (Clarkson, 2023). Businesses are increasingly going outside of their own country to take advantage of new growth prospects and achieve a competitive advantage in today’s globally ... Read More
Pages: 19       Words: 4967

Global Marketing and Consumer Psychology

Introduction This area of marketing is quite dynamic; hence, it should be understood and the various strategies applied appropriately. The first section of this essay compares and differentiates between two common marketing methods -the four P’s framework and the value-based approach. This is followed by examining various advertisements using Maslow’s hierarchy of needs theory and ... Read More
Pages: 4       Words: 833
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New Market Entry

Executive Summary Globalman’s primary areas of expertise are the production and distribution of high-quality electronic gadgets and accessories. Due to the favourable reception of our products in a number of countries, This work intends to expand our business into a new nation. This expansion will require a global marketing strategy that takes into account the ... Read More
Pages: 13       Words: 3381

Impacts of Sociocultural Factors on McDonald’s Company in Japan

McDonald’s, a global fast food giant restaurant, has greatly succeeded in Japan. The company has achieved great success all over the globe, but it is particularly noteworthy in Japan. This is due to the firm’s success in catering to Japanese tastes and etiquette. This essay will examine the cultural and social elements contributing to McDonald’s ... Read More
Pages: 5       Words: 1298
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