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Fashion Industry Essays

Gucci’s Marketing and Branding

Part 1: Gucci’s Online Presence and Digital Fashion Marketing Activity Gucci continues to be the leading luxury online brand thanks to the efforts the company’s digital marketing team has put in to ensure it stays ahead of its competition. Its success has been attributed to its constant drive to innovate and experiment online, leveraging digital ... Read More
Pages: 19       Words: 4976

Digital Marketing Metrics (MAR7509-A)

Introduction: Lululemon is a company that deals with men’s and women’s technical athletic apparel. The company in itself is yoga-inspired, and it originated from an establishment that was a design studio by day and operated as a yoga studio at night. It later became a store in the year 2000 November. The company was founded ... Read More
Pages: 8       Words: 2178
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Greenwashing in Fast Fashion Brands

The fast fashion industry is undergoing massive growth triggered by the constant need to reshape consumer needs, behaviors, and preferences. Fashion companies are pressured to consistently produce new designs in large volumes to meet this high demand. The massive production of these clothes exerts extreme pressure on the environment (Sagapova & Buchtele, 2022). Pressured to keep ... Read More
Pages: 14       Words: 3710

Application of Consumer Behaviors in the UK Fashion Industry

Executive summary Burberry is a fashion industry based in the UK that produces wear accessories such as coats, suits, trousers, and leather products such as shoes. Burberry started its operation in 1856 in London. The growth of Burberry came during the First World War when its wear accessory became common in the military. The primary ... Read More
Pages: 14       Words: 3630

Effects of the Use of Endangered Species in Luxury Companies

Introduction Luxury companies continuously use products obtained from endangered species, especially fashion-based entities. Reports indicate that the fashion brands Chanel, Coach, and Gucci received a blow from the government after confiscating thousands of imported leather products between 2003 and 2013 (Nuwer, 2020). Most business corporates are taking up the behaviour that causes many adversities to ... Read More
Pages: 3       Words: 680

Applications of Technology in Luxury

Globally, the arrival of technologies signified fresh dawn in various contexts. Undoubtedly, since technological improvements are now a part of daily life, different transformations have become apparent. Nonetheless, and this is a good thing, it keeps evolving for the benefit of people everywhere. In some ways, technology has improved life by striking a delicate balance ... Read More
Pages: 7       Words: 1846

African Fashion and Dressing Class

Introduction Fashion and culture are inextricably linked, as sociologists and fashion theorists have long recognized. where fashion is a “code” that uses “main terms (color, fabric, pattern, texture capacity, silhouette, and time)” to subtly reference “traditional visual and tactile symbols of a culture.” Many have ascribed fashion to communication about self and cultural identity and ... Read More
Pages: 11       Words: 2942

Impacts of the Luxury Industry on Young People

Section 1.0: INTRODUCTION Advertising plays a critical role when it comes to matters of dispatch of information to the general public and the economy at large. Annually, hundreds of people are recipients of information that has spread due to global advertisement. Hundreds of billions of dollars have also been used to make sure that consumers ... Read More
Pages: 8       Words: 2011

Fashion Industry in China Analysis Report

For over the last two decades fashion industry has grown tremendously as a result of technological advancement and the popping up of new brands (Viziteu & Curteza, 2021). At present, the fashion industry is competitive and requires a new entrant to conduct systematic analysis. Besides, the industry growth is attributed to changing consumer tastes and ... Read More
Pages: 5       Words: 1257
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