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Culture Is Not Determined by Economics, but Their Relationship Is Symbiotic


Culture and economics are two different but interrelated aspects of society. People’s attitudes, behaviors, beliefs, and customs are called culture, while economics concerns the production and distribution of goods (Nunn, 2020). Even though they do not need each other, their relationship to one another is symbiotic: both have an impact on and reshape the other. This paper will critically discuss an industry in London based on the interrelationship between culture and economy. Cultural expressions and economic aspects influence the fashion industry and even affect consumer choices to determine both pathways of its growth.

Relationship between Culture and Economics

Culture and economics are closely connected. It is a culture that dictates the conduct of economic activities, for it prescribes consumer preferences, market demand, and business procedures. Culturally, this is crucial in determining the kind or type of goods and services demanded. To illustrate, where sustainability and ecological consciousness are promoted within a culture, the resultant demand for green products or services could increase (Towse et al., 2020). Other cultural norms might also be reflected in how products are sold and used due to marketing approaches established within a connection with beliefs or expectations. Secondly, environmental and nomic factors also influence culture. Income level, employment opportunities, and market operations influence various cultural practices and different types of expressions differently.

The positive result of economic development is that a person can afford some culture, like visiting an exhibition or going to a concert. It also influences the availability and accessibility of cultural resources. For instance, in an economy that thrives, there will be more money allocated to cultural organs, and thus, the culture is glorified because of more significant revenues put back (Nunn, 2020). They have mutual relationships, influencing each other. The impact of culture on demand for consumer commodities and market dynamics determines the level at which economic operations are conducted. It also affects how businesses behave and adapt to cultural needs. On the other hand, economic forces form culture by providing material resources and opportunities for cultural representation. Culture and economics are inseparable, which is pivotal to comprehending societies’ dynamics.

A Case Study of The Fashion Industry in London.

London’s fashion industry presents an excellent case for the relationship between culture and economics. The growth and success of the fashion industry in London have also been primarily influenced by economic development (Towse et al., 2020). In London’s fashion industry, economic factors are critical. London is a world-renowned fashion hub, where its share of the city’s revenue stems from. The Fashion industry has a £62 billion contribution to the UK GDP, 1.3 million jobs across the country, and raised more than £23 billion in tax revenues, according to a new landmark report commissioned by UKFT (UKFT, 2023). The economy of London supports the growth and development of fashion businesses, making it a thriving city but influenced by its distinctive culture. Ethnicity, history, and the passion for art have all influenced a unique fashion culture in London (Chumo, 2021). Given that it is considered the world’s avant-garde urban fashion scene, some influences come from multiculturalism and landmarks that are iconic of this city’s free spirit. London’s cultural aspects, including its music, art, and many subcultures, have experienced a particular influence on various styles in fashion that were impacted by the diversity of this city.

The symbiosis of culture with economics is observable in the London fashion industry. The city’s economic prosperity has nurtured and contributed to the fashion industry’s growth (Yun et al., 2020). Culture and economics have interacted to produce a thriving international fashion industry in London, one of the world’s benchmarks. The case of the London fashion industry is an illustration that shows that culture and economics determine each other within a business or industrial setting.

Analysis of the Relationship

Economics and culture are always related, as depicted in London’s fashion industry story. Cultural aspects also help to coordinate consumer needs and create demand in the economic field (Canestrino et al., 2020). This increase in sales revenue is also due to the city of London’s image as a trendsetter, which motivates tourists and fashion lovers worldwide. The report first presented by the World Economic Forum indicates that cultural creative industries account for $2. Twenty-five trillion from the world’s GDP, making up three percent of global GDP. This indicates that culture significantly contributes to the economy (Smeets, 2022).

Additionally, cultural diversity is critical to developing distinctive and diverse fashion designs that meet various consumer needs. For example, designers draw inspiration for their designs from the diverse street style of London and such other factors as multiculturalism’s impact on people that makes them dress in a particular way alongside historical landmarks usually associated with specific traditional clothing. This culture draws consumers and influences preferences, ultimately leading to economic activity in the fashion industry.

However, the cultural elements of London’s fashion industry are also informed by economic factors. The availability of financial resources as a result of economic prosperity allows designers to have the opportunity to explore, innovate, and showcase their fashions (Canestrino et al., 2020). The access to funding frees designers from limiters, leading them to discover new trends and styles. Second, economic success is central to developing the cultural infrastructure that an industry requires. The fashion school, museums, and events enrich the culture of this industry while bringing creativity to it. Economic conditions like market rivalry, supply chains, and consumer behavior also determine the production and marketing of clothing and whereby people consume it (Ergashev et al., 2020). For instance, market competition ensures designers continuously innovate and adjust to ever-changing consumer tastes, ensuring the business is dynamic regarding economic conditions.

It is a dynamic and reciprocal relationship between culture and economics in London’s fashion industry. The influence of culture on the economy is that cultural factors do not only attract consumers but also define their preferences and render demand (Colombo, 2020). Simultaneously, economic conditions make assets and opportunities available for such cultural manifestation in the industry. This symbiotic relationship helps maintain the fashion industry among London’s diverse and dynamic population (Ozdamar Ertekin et al., 2020). Through a comprehensive critical analysis of the relationship between culture and economy in fashion fashions, we can get insight into how economics influences culture; conversely, it can affect other sectors.


Others will say that economics only determines the fashion industry’s direction as well as its success and downplaying cultural influences. They argue that market forces, profitability considerations, and consumer demand determine fashion trends and styles, leaving little room for cultural expression. However, while economic factors are essential in shaping the whole industry, we will refute the idea that culture has nothing in it (Tolstykh et al., 2020). Fashion is more than an article of trade; it represents an artistic medium and embodies the value system within society. Cultural influences can affect consumer preference, fuel innovation, and increase demand. Statistics and research favor the fact that cultural influences should not be neglected. According to the same McKinsey & Company report cited above, 66% of consumers are ready to spend more on goods that correspond with their culture (Global fashion industry statistics, 2022). This means that cultural mores and preferences play a significant role in shaping consumer behavior, which shapes the economic performance of an industry. Failure to account for the cultural dimension would reduce the fashion industry’s complexity, thereby not adequately representing what fashion is about – a cultural and creative phenomenon.

To provide a more profound insight into the connection between culture and economics in fashion, one must appreciate that culture does not exclude the economy; hence, they are intertwined and influence one another (Trushkina et al., 2020). Although economic factors, such as market forces, profitability, and consumer demand, influence the industry’s development, they cannot be ignored. Fashion trends result from cultural movements, subcultures, and the general evolution within society. In addition, consumer preference is also determined by values of culture, aesthetic appeal, and identity. However, culture and economics should be a part of this analysis; we can only analyze the fashion industry within its proper scope by juxtaposing cultural elements with commercial concerns. This panoptic vision enables us to understand the dialectical relation between culture and economy that guides fashion in London and elsewhere.


To summarize, culture and economy are interrelated in a mutually beneficial relationship; London’s fashion industry is an illustration. The city’s economic success has also acted as a magnet for talent and resources from all over the central part, another factor contributing to growth in fashion. At the same time, London’s distinct culture and character have helped shape fashion silhouettes. The cultural elements of this industry drive economic activities; economic factors create resources and opportunities for culture. Through critical analysis of the London fashion industry, we can understand how culture and economics are entwined in a complex interrelationship that influences one another.


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Yun, J.J., Zhao, X., Jung, K. and Yigitcanlar, T., 2020. The culture for open innovation dynamics. Sustainability12(12), p.5076.


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