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Employer Branding Essays

Aligning HR Strategies Within the Business Strategy of Alchem

Introduction ALChem, a chemical company, designs with a small market with a specialization strategy of Focused Differentiation to produce fine quality chemicals beyond customers’ expectations. The degree of accuracy in this strategy is substantially affected by the employees’ job performance in the Operations function. SHRM Strategic Human Resource Management (SHRM) is the key factor that ... Read More
Pages: 8       Words: 1974

Employer Branding at Royal Bank of Canada’s (RBC)

Introduction Modern recruitment is based on employer branding that makes the company look like an outstanding workplace and attracts top candidates. Against this background, emphasizing the employer branding values pertinent to the Royal Bank of Canada (RBC), this elongated study will underline its significance in recruiting. RBC, a major financial organization, shows how top companies ... Read More
Pages: 16       Words: 4134
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The Challenges of Attracting and Retaining Top Talent

Introduction As a result of the increasing number of cutthroat nature of modern-day monetary surroundings, firms in an extensive variety of fields are dealing with a more and more difficult hassle in attracting and preserving the best available employees. Companies confront an ongoing mission in attracting and keeping fantastically talented personnel who can drive innovation ... Read More
Pages: 10       Words: 2489

Role of Employer Branding and Perceived Diversity in Organisational Performance

Introduction The growing intensity of employment relations presupposes the development of more flexible and original approaches by employers to effectively differentiate them from other competitors. The present paper examines the role of employer branding in maintaining the highest possible degree of organisational sustainability with the identification of the major opportunities and challenges that exist in ... Read More
Pages: 7       Words: 1894
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