E-marketing continues to be essential for organizations that want to dominate the internet, capture customers and expand profitability. Arguably, e-marketing has been crucial in obliging companies to adopt strategies aligned with the digital environment and customer features. Focus on the ability to attract clientele, stimulate transactions and provide unique product or service offerings have been vital components emanating from E-marketing. Consequently, the efficiency of the marketing initiative has been based on the capability to complete promotional operations and deviate from the traditional techniques to capture clientele. Therefore, E-marketing has been vital in representing the operational plans, procedures and opportunities to ascertain dominance. Achieving a practical E-marketing approach denotes situational awareness of the clientele and translating theory into practice in the digital environment. For companies such as Amazon, Tesco, Asda, Alibaba and Target, investment in E-marketing has been pivotal towards maintaining a competitive edge. Adopting a flexible avenue that is adaptive to the clientele requirements has been the basis for success. For digital companies, harnessing the principles of a broader product or service base, extensive information relay, convenient buying, and real-time product availability have been vital for successful outcomes. Therefore, an in-depth assessment of the good E-marketing strategies adopted by diverse organizations through available information should highlight the success factors.
Widening the Product and Service Base
The business success is based on the strategic initiatives adopted through E-marketing. Arguably, the focus on progressive measures entails a range of conditions in the digital landscape that can promote a competitive edge. Recognition of the macro-internet environment is crucial since it comprises the analysis and evaluation of customer demand activity and accurately estimating the products and services necessary (Anser et al., 2020). Hence, E-marketing provides a viable platform whereby the online business can monitor and gain insight into the demand features. Interest in the dynamic component of the customers should be influential in developing strategic initiatives for a competitive edge. Clarity, applicability and compatibility of E-marketing to the physical accessibility of products and services should be within decision-making (Wanniarachchi & Rajakaruna, 2022). The criteria for evaluating the performance objectives can lead to leveraging qualitative and quantitative standards of operations. Implementing a broad scope of product and service availability is an innate feature of E-marketing, making it a strategically effective measure that companies such as Amazon adopt.
Focus on a broad customer offering is the basis of capturing a wide demographic. Arguably, focus on E-marketing should ensure that the highest quality of products and services are availed to the customers. Various goods and services should be provided to navigate the increased demands (Anser et al., 2020). Consequently, the success of E-marketing entails strategic planning and maintaining situational awareness of the product requirements. Therefore, implementing the E-marketing strategy aligns with promoting vast offerings that can maintain strategic advantage (Obeidat, 2021). The digital process entails analysis of the competing offerings and adjusting to the immediate clientele requirements. For example, Asda’s online dominance has depended on realistic and measurable parameters for the product delivery (Adiyono et al., 2021). The corporate website is constantly updated regarding products or services available. Achieving the profit goals entails the company consistently stocking the website to maintain a competitive advantage through an availability approach.
On the other hand, the comprehensive product and service base aligns with the clientele expectations. Adopting an excellent strategy online entails an effective platform that allows organizational products to occupy a broad spectrum of a virtual environment. Focus on distinctive and desirable product positioning is apparent in the minds of clientele who expect accessibility and a click-buy approach (Wanniarachchi & Rajakaruna, 2022). Therefore, the broad product offering has been a competitive edge for Amazon, Alibaba, Tesco and IKEA. Emphasis on a practical and attractive site that emphasizes the value of product diversification can affect the public’s mind positively (Elsayed, 2021). In a change-centric society, the emphasis on broadening the tastes and preferences of the clientele translate into demand and profitable implications.
Accordingly, the organization that differentiates its virtual products from competing commodities is influential in promoting sustainable outcomes. Emphasis on the point of differentiation in the product and service delivery can be the pathway for expanding operations. Lasi (2021) contends that creating products that are recognizable and relatable to the consumer base can translate into a different and unique foundation for profitability. Thus, achieving excellence in differentiation entails improving the online platform and engagement in design, development and branding (Wanniarachchi & Rajakaruna, 2022). The activities aim to distinguish the online platform and leave a positive image to the clients. Differentiation that emanates from E-marketing competence can be the basis for improvement of the overall standings.
Additionally, the wide product base is in line with the development strategy. Patro (2021) emphasizes that the online setting is a tactical position that can lead to creating a vibrant marketplace. For example, Amazon’s Kindle and book sales reveal an active engagement with clients through access to the latest literature. Customers can select many books online, which is a competitive advantage for the organization. Regular update to the book offerings makes the Amazon website unrivalled and effective at maintaining strategic advantage in operations (Wanniarachchi & Rajakaruna, 2022). Further, the E-marketing platform can be the basis for introducing new products. Arguably, the operational paradigm of online businesses entails a regular review of the traffic and demand levels of the customers. The data is essential for determining which products can be deployed to the market (Anser et al., 2020). Further, reviewing the current customer demands can lead the organization to develop a product line that meets the ongoing local and international trends. Adding product lines to the website is a practical approach to attracting customer traffic. Accordingly, the basis of the strategy is to exploit the ongoing demand levels and conformity to the market requirements and needs.
The strategic benefit of the product lines can lead to the transformation of the business position and maintain an edge over the immediate rivals. Exploiting the ongoing demand levels should align with making necessary adjustments to meet the clientele’s needs (Anser et al., 2020). In a dynamic society, it is apparent that direct investment into customer requirements is the foundation for profitability. Product implicit features subject to ongoing changes can lead to enthusiasm among customers. The website’s attractiveness emanates from the company’s product offerings and initiatives to maintain dominance (Adiyono et al., 2021). offering new products and making improvements can be aligned with the clientele’s expectations. For example, a company that consistently updates its website on technological changes in products such as televisions and sound systems can attract additional traffic (Obeidat, 2021). Focus on product repositioning, and modification efforts can lead to a paradigm shift and improvement of strategic dominance.
Extensive Information Access
A successful E-marketing strategy depends on information accessibility to the potential clientele. Arguably, Patro (2021) emphasizes that E-marketing should be construed towards taking care of the variety of information needs that can attract personnel to the platform (Anser et al., 2020). Focus on the diversification of mechanisms and channels can play a direct part in the strategy’s success. Therefore, social channels are the most prudent approaches that can lead to the expansion of information availability. Companies like Tesco adopt Facebook, Twitter, and Instagram as platforms to interact directly with customers. Last (2021) further acknowledges that a dedicated social channel is vital towards meeting the informational requirements. The marketing initiatives should be geared at increasing spending on social media as an emergent platform to capture multiple generations. The widened interest in social channels should be an enabling platform to ascertain the inclusivity of the stakeholders in ensuring that various customers are captured (Wanniarachchi & Rajakaruna, 2022). Therefore, in line with social channels is the focus on digital techniques that can improve information access.
For example, Amazon acknowledges that a good E-marketing strategy is through search engine optimization. Extensive investment into search engines such as Google and Bing ensures that when customers inquire about products, the company comes first on the webpage (Patro, 2021). Arguably, improving the search mechanisms has been essential to target people who consistently enquire about a product. For Amazon, optimization has been characteristically successful for its book segment (Anser et al., 2020). Searching for a new book rapidly exposes the customer to Amazon deals, a source of competitive edge.
On the other hand, E-mail is a sound technique that online businesses adopt in collecting and communicating information for clientele. Especially for loyal customers, e-mailing is effective since the collection of new subscribers emanates from the circle of retained customers (Wanniarachchi & Rajakaruna, 2022). Focusing on privacy and upholding effective communication measures on unique products and services makes the approach strategically effective.
E-mailing is an effective information relay technique since attachments on individual deals can be sent to the customers. The approach is successful for companies such as Tesco, Asda, Target and Wal-Mart that leverage personalized e-mails to interact with customers (Obeidat, 2021). Further, conformity to content marketing has become the foundation for direct dominance to ensure information availability. The approach entails partnerships with bloggers and engaging with content creators to expand on information availability. Content marketing, as per Patro (2021), is an advisable approach for online businesses since it enhances trust and gains clientele loyalty. Through comprehensive information access, the customers comprehend the value of purchasing the commodity or service. With an emphasis on conclusive information and welfare-centric marketing, the organizations can ascertain the strategic dominance of the setting.
On the other hand, video marketing is an advisable approach that can expand information accessibility (Anser et al., 2020). The process entails preparing videos displayed on specific networks such as YouTube and ads that can provide individualized information. Successful online businesses adopt video marketing for informative advertising. Customers can comprehend the operational instructions of a product and engage in conversations with the companies. An open communication channel with the organizational representatives prevails through subsequent comments on the online videos. Harnessing the multiple platforms of information relay or access, online businesses can keep up with the consumer market developments (Elsayed, 2021). The digital environment is information-centric, and developing innovative ways to promote information availability can be the foundation for market dominance.
Recognition of E-marketing and its information distribution capacity is an enabling factor that has led to online businesses investing in the initiatives. Arguably, information relay at low costs translates into strategic competence to meet consumer demands and information needs (Obeidat, 2021). Further, the companies can engage in an interview with the customers through direct comments and replies, which can lead to vital information availability (Elsayed, 2021). Further, the tool serves as a good time investment that can enhance companies’ effectiveness across the digital setting. Meeting informational needs is a transformative platform that makes E-marketing the pathway to market dominance. Enhancement of the potential for communication between diverse companies and customers is apparent for sustainable outcomes (Yousaf et al., 2018). Virtual dialogues with the customers can influence research, development and deployment of new products that meet the ongoing trends. Further, information access as a broad spectrum of E-marketing can be the basis for increasing competition and setting the standard for specialization. Engagement with customers and developing a pool of loyal customers can be profitable for an organization. Collecting information from clientele surveys should be an ideal approach that can translate into regular adaptation to market requirements (Wanniarachchi & Rajakaruna, 2022). Consequently, it is vital to appreciate a good E-marketing strategy based on information accessibility. Expansion of the data accessibility to the clientele can offer a framework for regular conformity to market trends.
Improvement of the product composition is a strategic option, skill and tactic that can lead to performance enhancement. Therefore, an E-marketing strategy that recognizes the value of customer demands can maintain an ongoing dominance and unrivaled position in the competitive market. A good E-marketing strategy is a vital option that entails promoting product offerings that align with the market’s expectations (Abdul & Salim, 2020). Alternative goods and services should contribute towards the ongoing market trends. Therefore, product differentiation is an internal factor that reshapes the performance mandate. Product expansion denotes a significant marketing activity that can enhance the organization’s structure and modify it in line with the internet setting. Identification of the functions and obligations of the internal employees entails leveraging website optimization and stock increase as the activity that will lead to customer satisfaction (Wanniarachchi & Rajakaruna, 2022). The E-marketing strategy should be built upon regular accessibility to the products and services. Broadening the product scope can lead to exploiting the market trends and redesigning the performance mandate. The appropriate opportunities to meet customer needs are exploited by adopting product access as the foundation for positive implications (Anser et al., 2020). Regular restocking and analyzing market trends should be vital in ascertaining a dominant position in online business.
Convenient Buying
The E-marketing strategy should be the platform for the identification and comprehension of the buyer motivations. Through aligning with the clientele expectations, the business can develop the right products and services for successful outcomes (Obeidat, 2021). Therefore, a significant component of the E-marketing strategy that has made organizations dominant has been tapping into convenience. The tactical advantage that convenient buying provides emanates from time-saving and flexibility in product or service access. Yousaf et al. (2018) emphasize that the online retailers focus on the online platform as a foundation for expanding interactions and distributing the necessary products or services. The cross-generational feature has led individuals who do not prefer the brick-and-mortar approach to purchasing commodities and services (Riantini et al., 2019). In-store buying has often been deemed a negative one, and people would rather spend additional money to obtain their products in the comfort of their homes.
Therefore, leveraging an E-marketing strategy has become the foundation to enable clientele to buy whenever they want without exerting psychical effort. The distinct advantage, especially when buying large or heavy products, is apparent, making the marketing initiative’s foundation dependent on a unique selling approach. Thus, considering the online platform is necessary for defining rational buying initiatives. As per Al Adwan et al. (2019), online sales are popular with busy people who engage in other activities that may impede their transactional decisions. For example, couples with families or physically disabled people may prefer convenient buying. Acknowledgement of the principles of convenience buying is necessary for large companies that seek to promote competitive advantage in the operational mandate (Riantini et al., 2019). Consequently, the E-marketing strategy should align with the fast-paced economy’s perception of empowering people and ascertaining access to products or services. Mainly, access to quality products is a parameter of the stakeholders who focus on enhancing customer perceptions.
Throughout the quest to promote convenient buying, the E-marketing strategy should be focused on customer surveys as a source of information on the best operational approaches. For example, customer satisfaction questionnaires can underline the significance of other elements that shape decision-making (Riantini et al., 2019). Data accessibility can translate into determining the time taken to deliver the product or service. Companies like Amazon rely on customer survey information to influence decision-making on the parameters to uphold convenience. From 24-hour delivery to a few days, the organization depends on consumer perceptions and ways to enhance operations (Wanniarachchi & Rajakaruna, 2022). The rapid approach to product or service delivery translates into a robust operational policy and practice system. Adopting the mantra of convenience has been the link between profitability and sustaining close-knit relationships with customers. The customers feeling like the organization acknowledges their tastes, preferences and service expectations are the parameters of progressive implication (Anser et al., 2020). Arguably, consumers love the notion of time-saving and the reduction of physical actions, which continue to make buying a blueprint for successful operations convenient. The click-and-buy approach and delivery to one’s home continue to be a vital selling parameter that maintains unrivalled advantage.
Compared to the in-store experience, the online framework has been essential in offering novel ways of rationalizing purchases. Freeing the buyers from the constraints of physical and time allocation means they can deal with other obligations for positive outcomes (Anser et al., 2020). Therefore, the E-marketing strategy deploys a renewed platform that can lead to transformative implications in the combination of convenience and satisfaction (Elsayed, 2021). Identification of the customer motivations makes the strategic advantage of convenience buying daunting to match. Consequently, the interactivity within the websites and the range of items that can be delivered translates into a business that enjoys a competitive edge in decision-making (Obeidat, 2021). Offering a unique website experience emphasizing efficiency in the purchase process continues to redefine the importance of convenience buying.
Unique Website Experience
Real-time product availability, deals, discounts and promotions redefine the success of online businesses. The focus on providing unique buying experiences is based on uniqueness in the website development. Emphasis on unrivaled expertise has made the E-marketing strategy effective for internet-based companies. According to Yousaf et al. (2018), high-quality design and ergonomics of the website have led to situational competence in the operations of the companies. Further, effective website design is a critical aspect of the functions of E-marketing strategies. Acknowledging the influence of usability and functionality renders the online platform the basis for disruptive implications in promoting customer satisfaction. Businesses consistently deploy new ways to improve navigation while enhancing the interfaces (Riantini et al., 2019). Customers exude concerns about website accessibility, ease of use and deals that can be accomplished on the site. The website’s structure can substantially affect the efficiency and effectiveness of obtaining the goals and objectives. Hence, the E-marketing strategy should emphasize practical navigation support on the online platform, which can play an integral role in promoting distinctive competence.
Websites differ considerably regarding processing potential, transaction support complexity, and information access and security requirements. Maintaining regular assessments of minimal to extensive expectations can lead to accuracy, relevance and completeness in the data flow and customer communication (Abdul & Salim, 2020). Organizations in the E-marketing strategy emphasize analyzing variables influencing customer behaviour and satisfaction. Continuous assessment of clientele expectations can be the foundation for improving services and aligning with contemporary trends. Most importantly, the interactivity feature can assist the company in meeting customer needs by providing significant elements such as feedback, an ordering system and viable stock levels (Riantini et al., 2019). The capacity to follow orders entails an efficient website that can meet the personalization requirements of the clientele.
Conclusion
The success of online businesses depends on tactical competence and the ability to use unique approaches that can lead to dominance in the online sector. A good E-marketing strategy entails a review of the website, upholding convenience buying, information access and a broad spectrum of products and services. Focus on the tenets of operation can lead to organizations that can adapt to the immediate needs and maintain competitive advantage. Companies like Amazon have supported a successful E-marketing strategy through diverse approaches that have placed the organization higher than competitors. Emphasis on the transformation of the E-marketing strategy can lead to improving operational position and developing an unrivaled internet organization.
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