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Digital Ad Campaign Essays

The Best and Worst Digital Ad Campaign: Greenpeace and Dolce & Gabbana

Digital advertising is a powerful tool for digital marketers today, as they allow digital marketers to market to their consumers more precisely, efficiently, creatively, powerfully and cheaply than ever before. While some digital advertising campaigns have succeeded brilliantly, others have failed miserably. This essay will discuss the Greenpeace digital advertising campaign against LEGO’s partnership with ... Read More
Pages: 3       Words: 669
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