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Advertising Campaigns Essays

The Hard Skills and Soft Skills of a Creative Director

In advertising campaigns, creative directors can play a vital role in shaping both the conceptual and the visual direction. Mostly, effective advertising is determined by how well an advertiser, through the directors, utilizes effective visuals and concepts in the advertising campaign. Creative directors lead the advertising agencies by working with the creative team to create, ... Read More
Pages: 12       Words: 3289

Promotional Writing in English – Foodpanda

Description Foodpanda is one of the significant online delivery organizations that are well known and developed in Hong Kong. After its establishment in 2014, this organization has managed to expand its operation in various parts of Hong Kong (Sharma, 2017). It was ranked as one of the iconic delivery service organizations in Hong Kong as ... Read More
Pages: 7       Words: 1914
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Do We Really Need This?

This assignment showcases PLO 1 as an advertisement of the KOHLER intelligent toilets. The advertisement shows the effects of advertising through the advertisement of the toilet. The advertisement shows how technology has effectively improved and marketed the toilet. In the essay, we talk about the importance of technology in advertisement and several policies used in ... Read More
Pages: 6       Words: 1500

The Best and Worst Digital Ad Campaign: Greenpeace and Dolce & Gabbana

Digital advertising is a powerful tool for digital marketers today, as they allow digital marketers to market to their consumers more precisely, efficiently, creatively, powerfully and cheaply than ever before. While some digital advertising campaigns have succeeded brilliantly, others have failed miserably. This essay will discuss the Greenpeace digital advertising campaign against LEGO’s partnership with ... Read More
Pages: 3       Words: 669

3HK’s Commercial Advertising Campaigns

Over the years, content created for various mass communication channels has considerably impacted public awareness. This paper explains that to launch a new 5G plan, 3HK decided to plan an advertising song that will affect Hong Kong during the epidemic. “Meet Or Not To Meet” is a commercial song created by Hins Cheung and Ng ... Read More
Pages: 4       Words: 1076
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