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Article: “Importance of Marketing Mix in Successful Positioning of Products and Their Services on the Market”

Introduction Achieving business excellence in today’s dynamic business landscape demands strategic excellence across every facet of marketing, including positioning (Thanseer et al., 2022). A key strategy businesses employ to flourish in their markets is the effective positioning of products and services; one key determinant in successful positioning is the marketing mix (Product, Price, Placement, and ... Read More
Pages: 5       Words: 1125

The Interplay of Company Law in Procurement and Supply Chain Management

Introduction Legal knowledge, especially company law and its integration into specialization areas such as procurement and supply chain management, is crucial in today’s business. The interlocking of Company Law and Procurement and Supply Chain Management (PSCM) is convoluted, owing to the diverse role that legal frameworks play in moulding various business operations. This essay explores ... Read More
Pages: 3       Words: 796
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ProConnect Going Global

Introduction The disadvantages of operating in one market lead businesses to venture into the global market to achieve a competitive edge by giving them access to new markets and customers. It allows the business to find new customers, leave the saturated domestic market, and increase its visibility (Zoya et al., 2020). The limitations of the ... Read More
Pages: 11       Words: 2823

Patagonia’s Sustainable Journey: An Analysis of International Business and CSR

Introduction Patagonia, an outdoor gear manufacturer, goes beyond business by committing to environmental sustainability and CSR. Patagonia, founded in 1973 by Yvon Chouinard, is a global outdoor industry leader known for its high-quality products and innovative business practices (Patagonia outdoor clothing & gear, (n.d.)). This study examines Patagonia’s unique business model and the importance of sustainability and ... Read More
Pages: 6       Words: 1509

Organizational Cultures of Excellence

Introduction Scholars are increasingly studying organizational culture due to its significant impact on corporate formation and its ability to provide a holistic understanding of various elements, including empowerment (Churruca et al., 2021). Organizational culture can influence work fulfilment, performance, and problem-solving confidence, providing organizations with essential elements for innovative problem-solving. Liu et al. (2022) mention ... Read More
Pages: 5       Words: 1298

Diversity, Equity, Inclusion, and Belonging (DEIB)

Introduction In today’s fast-expanding and interconnected world, establishing a work environment that promotes Diversity, Equity, Inclusion, and Belonging (DEIB) is not merely a moral duty but a strategic essential for business success. This paper digs into the many facets of DEIB, exploring how these interconnected concepts might collectively boost team relations, productivity, and innovation within ... Read More
Pages: 13       Words: 3401

Comparison and Contrast Between Starbucks and Einstein Bros.Bagels

Starbucks is a multinational chain of coffeehouses founded in 1971. The company has various hot and cold coffee, whole-bean coffee, espresso, caffe latte, pastries, micro-ground instant coffee, tea, and Frappuccino beverages. The company offerings are seasonal and specific to the store’s locality. Most locations have free internet WI-FI for customers as they enjoy their drinks. ... Read More
Pages: 3       Words: 765

Identifying and Managing Risks for Wilderness Expeditions Canada

The adventure tourism firm Wilderness Expeditions Canada, which specializes in offering distinctive experiences in the Canadian wilderness, was presented in Part 1 of the business plan. A comprehensive risk assessment and management plan are essential to guaranteeing the business’s long-term prosperity and security. We shall recognize, evaluate, manage, and address the several risks connected to ... Read More
Pages: 3       Words: 735

Business Considerations and DoD Security Policy Frameworks

Introduction In today’s corporate environment, many companies prioritize information security and secrecy, particularly those with ties to the Department of Defense (DoD). The purpose of this research is to identify and explain three essential business factors related to security policy frameworks in the context of a Department of Defense-centric company (Bowne, 2023). Because DoD contracts, ... Read More
Pages: 4       Words: 833

Auctions and Competitive Bidding Analysis

Part One Auction is the process of buying and promoting services or products through a thorough bidding mechanism. The best bidder takes the product or the service they bidded. Also, it can be defined as the process where bidders compete with one another over items and services (Rodríguez et al., 2020). Auctioning has gone through ... Read More
Pages: 7       Words: 1857

Highpoint Women’s Apparel

Introduction Highpoint is a start-up luxury brand entering the women’s luxury apparel niche. It is poised to revolutionize the luxury industry by specializing in custom designs for women only using the finest quality. The company also offers an option of using organic materials as it also wants to transform the industry from animal cruelty materials. ... Read More
Pages: 12       Words: 3271

Social Media and Brand Promotion

The significance of social media in developing the Farfalla Jewellery brand is impressive as it provides an easy platform to reach an enormous group of people who are interested in the products of the company. Utilizing social media platforms such as Meta (Facebook), Instagram, Twitter, etc., can quickly and easily help the company share information about ... Read More
Pages: 7       Words: 1783

Trends in Logistics and Supply Chain Industry

The logistics and supply chain industry plays crucial role in ensuring the efficient movement of goods and services from suppliers to customers. Supply chain management emerged as a strategic posture for contemporary firms. Supply process began with slow and often error-prone affair. The process of getting merchandise company warehouses to customers was longer days. Orders ... Read More
Pages: 8       Words: 2032

The Impact of Mergers and Acquisitions on Firm’s Performance in ASEAN Countries

CHAPTER ONE: INTRODUCTION 1.1 Background of the Study Mergers and Acquisitions (M&A) are significant to the performance of various organizations within ASEAN nations. Ten different Southeast Asian countries comprise this region, which has seen a considerable increase in M&A activity in multiple sectors (Bee, 2019). Because of their expanding economies and advantageous positions, ASEAN countries ... Read More
Pages: 17       Words: 4458

Report on Strategic Human Resource Management for Beyond Bank Limited Company

Introduction The macro business environment plays a significant role in determining the sustainability and profitability of business organizations across different fields. Adverse changes in the business macro environment negatively impact businesses, for example, a decline in profit margins (Akpoviroro & Owotutu, 2018). Business organizations have been challenged by the outbreak of pandemics in the recent ... Read More
Pages: 13       Words: 3562
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