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Customer Value Management (a Case of McDonald’s)

PART A QUESTION 1: McDonald’s Marketing Strategy and Tactics Analysis The COVID-19 pandemic brought about havoc to the business industry, where all companies were affected in one way or another, with most of them being affected negatively. McDonald’s was no exception, and despite the company’s sophisticated marketing strategies and tactics, the effects have been dire. Here ... Read More
Pages: 13       Words: 3304

Case Analysis: Korn Ferry

When Gary Burnison invested in Korn/Ferry in 2001, he had a lot of trust in the company’s brand. After the dot-com crash, the firm was struggling, but he thought he could assist, so he joined as chief financial officer and collaborated with the whole executive team to spearhead a turnaround. Korn/near-total Ferry’s dependence on executive ... Read More
Pages: 7       Words: 1801
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Corporate Sustainability: JPMorgan Chase

Introduction Global warming has been a big issue facing the contemporary world and measures such as a circular economy have been suggested to reduce the impact of waste on the environment. To incentivize companies to adopt this new system, big companies have taken it upon themselves to implement these measures. One such company is the ... Read More
Pages: 13       Words: 3357

Corporate Communications Essay

Introduction The holding company for the Magnum Berhad Group of Companies is Magnum Berhad. An earlier name for the company was Kuala Lumpur Stock Exchange Main Board until 11 January 1982, when Multi-Purpose Holdings was renamed Bursa Malaysia Securities Berhad. The company was founded on August 18, 1975, as Multi-Purpose Holdings Berhad(Gomez,2018). On the 28th ... Read More
Pages: 11       Words: 2791

Corporate Communication and Integrated Marketing Communication

The nature of operations of any company breeds different perspectives and views from its vital stakeholders. It is important to note that the company’s future as well rests on how the management techniques employed implicate these key figures, among them being shareholders, consumers, employees, customers, the surrounding community, and employees, among many others. Some of ... Read More
Pages: 13       Words: 3507

The Ronald Coase Theorem

The Coase theorem comes from the idea that firms exist to reduce costs due to transactions because of exchange and production. This thereby creates efficiency, which individuals cannot capture. In his article about the Federal Communications Commission, he states that without transaction expenses, initial property rights arrangements result I outcomes that are effective economically. This ... Read More
Pages: 3       Words: 567

Case Study of a Recent (Within the Last Ten Years) Creative Communications Campaign

Communication forms an essential part of the success of any organization. Viewing the actions of organizations through attribution of the campaigns rolled out for communicative purposes is one of the ways that various organizations reach their targets. There are several issues involved in the communications approaches that the organizations or individuals aim to use in ... Read More
Pages: 5       Words: 1313

Capital Asset Pricing Model and Facebook Stock

Introduction Investors participate in the financial markets seeking a payout in terms of capital gain, dividends, or firm possession, according to Suhadak (2019). A return would be considered as the variation in price of any underlying security, investment, or initiative across time, measured as the percentage variation or as a change in the price. Positive returns are ... Read More
Pages: 6       Words: 1618

Camping Tourism in Canada

One of the growing tourism niches is camping tourism which denotes a type of nature-based excursion where campers stay in bounded areas together. This form of tourism obtains its distinction from other tourism types based on the flexible, temporary, and the flexible nature of its accommodation amenities including tents and recreational automobiles (RVs), and other ... Read More
Pages: 4       Words: 1050

Business Plan of the Green Kitchen (TGK)-Vegan Restaurant

Introduction The ongoing lobbying for vegetarianism and its growing acceptance provides a phenomenal open door for TGK. To be able to keep up with reasonable costs and at the same time remain ruthless, TGK’s standard menus are prepared simply but creatively with varying arrangements. Food sources are purchased from local, in-demand suppliers, and local suppliers ... Read More
Pages: 7       Words: 1894

Essay on Business Management

Part 1: Macro environment of an industry in which McKinsey & Company operates Mc Kinsey &Company is a global management consulting company. They are trusted advisors and counsellors to many influential businesses, both private and public. One of the industries they work within is the fashion industry. The macro-environment of the fashion industry is influenced by ... Read More
Pages: 14       Words: 3669

Business Ethics and Responsible Management

Introduction To the senior management of Southern Water, this report seeks to address the ethical values and the fundamental impact of sewage water disposal in the coastal areas of Kent and Sussex. The report shall analyze the impact of the act on the company’s overall image and answer why the company chose this path and ... Read More
Pages: 11       Words: 2967

Business Consultation: A Digital Solution for a Symphony Orchestra

Finding a digital solution for a symphony orchestra requires that you first understand the requirements and context of the business before writing a proposal for a specific problem, and that you have come up with a digital solution. Symphonies in California are becoming more specialized, boring and dry. The symphony orchestra has experienced declining attendance ... Read More
Pages: 4       Words: 999

Bean-Based Porridge Business Proposal Outline

Business Description. Regarding food and nutrition, newborn and teenage hunger is frequently a result of a shortage of energy, and supplement thickness has been associated with the high consistency of slops provided to children. As a result, less gooey supplements and more energy-dense meal types are required to boost infants’ and small children’s weight-control strategies. ... Read More
Pages: 9       Words: 2234

Attributes of Effective Human Resource Management

Introduction For an organization to have effective human resource management that can replicate regular functions with consistency and constancy, it identifies the strength and commitment of employees. The human resource managers in the organization should have the critical attributes of organizing, which include being a good communicator, developing outstanding leadership and conflict management skills, being ... Read More
Pages: 3       Words: 713
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