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Business Essays

Harnessing Creativity and Innovation To Meet Business Needs

Introduction The global catastrophe caused by the COVID-19 pandemic has significantly impacted many businesses worldwide. Businesses have been forced to adapt rapidly in response to the crisis caused by sudden and unexpected fluctuations in consumer demand. In this review, I will be a consultant engaged in generating and evaluating solutions for a business reeling from ... Read More
Pages: 12       Words: 3104

KLM Airline’s Customer Experience Assessment

Executive Summary The report analyzes the international clientele of KLM Airlines and its approach to customer experience (CX). The paper also gives some context for KLM Airline and an evaluation of the airline’s CX efforts in light of the appropriate CX models and theories. We then develop a consumer persona detailing an ideal foreign clientele’s ... Read More
Pages: 14       Words: 3590
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Entrepreneurship Marketing

Introduction Entrepreneurship, marketing, and innovation are three interconnected ideas that assume a vital part in driving financial development and improvement. Entrepreneurial marketing is a process of identifying, assessing, and taking advantage of chances to make and convey worth to clients through innovative and unique systems. This essay plans to exhibit how marketing, entrepreneurship, and innovation ... Read More
Pages: 14       Words: 3620

Research Paper on Tourism

Tourism Tourism is the movement of people for various reasons, whether for pleasure or business. According to (World Tourism Organization, 2020), Tourism is defined as the economic, cultural, and social phenomenon that involves the movement of people to different countries or places besides their usual environment for personal, business, or professional purposes. Globally, the tourism ... Read More
Pages: 4       Words: 1009

Data-Driven Marketing

Technological advancements are critical in contemporary commercial activities, and reaching out to clients is no exception (Chaffey & Ellis-Chadwick, 2019). Digital marketing influences business enterprises’ communication patterns and analogies to advertise, attract, and sell products and services in the virtual environment. According to Ryan (2016), business organisations require a digital marketing approach to gain opportunities ... Read More
Pages: 15       Words: 3957

Mid-Century Advertising in the United States

In the 1950s, American society was marked by technological wealth, with rising stress on technology and science in many arenas of daily life. A major example of this trend was TV’s swift spread, which became a famous post-World War II consumer good. In the post-WWII, advertisers used ads to emphasize the improvements of specific TV ... Read More
Pages: 3       Words: 778

McDonald’s, and Its Approaches to HRM Strategy Concerning Its Organizational Strategy

1.0 Introduction This essay investigates one of the largest multinational corporations, McDonald’s, and its approaches to HRM strategy concerning its organizational strategy. This essay will first begin by providing brief background information about the organization. The essay proceeds by assessing how the organization’s HRM strategy is adapted to fit its business strategy. This review will ... Read More
Pages: 13       Words: 3324

Business Research Report: How Do Entrepreneurs Demonstrate Learning as a Critical Foundation for Their Mindset in Various Entrepreneurial Contexts?

Introduction Achievement in the domain of entrepreneurship demands a broad spectrum of skills and knowledge. Entrepreneurs’ willingness to acquire knowledge is important because it enables them to capitalize on possibilities as they arise, adjust to new conditions, and grow their businesses (Lynch et al., 2021). However, learning as a basic component of an entrepreneurial mindset ... Read More
Pages: 10       Words: 2643

Gazelli Art House

Executive Summary Gazelli Art House is a developing non-profit that supports local artists through an annual event and educational activities. For the past 20 years, the organization has existed and grown. Unfortunately, in recent years, the organization has seen a significant turnover rate among local artists and volunteers. Feedback from previous festival participants and volunteers ... Read More
Pages: 21       Words: 5666

Entrepreneurial Mindset Business Discovery and Development

Introduction In simple terms, an entrepreneur is one who wants to start and run their own business; however, we might narrow it down to using creative ideas and innovations to offer solutions to risks economically. Globally, entrepreneurs have created job opportunities and improved the quality of life by developing products and technologies that revolutionize human ... Read More
Pages: 9       Words: 2351

Critical Analysis of CIT Group Accounting Information System

Executive Summary The purpose of this paper is to assess the current accounting and information technology issues that the CIT Group Company is experiencing and to build an innovative solution for the off-lease transaction process. The report will concentrate on the customary transaction cycle operations, such as handling orders, financing approval, shipping, payment, and revenue ... Read More
Pages: 15       Words: 4014

Cultural Considerations for Glimmer in India

India has a rich cultural legacy, and Indian culture is fundamentally centered around jewelry (Banerjee, 2008). Indians have long used jewelry to represent their wealth, position, and beauty. Therefore, Glimmer must comprehend and respect the traditional significance of jewelry in Indian society if it wants to join the market there successfully. This essay will critically ... Read More
Pages: 4       Words: 999

Apple Inc.: A Critical Evaluation of Organisational and HR Strategies in Response to National and International Market and Competitive Environments

1.0 Introduction Any organization’s success heavily relies on aligning its strategies and practices with the external factors affecting its operations (Meinert, 2018). The case of Apple Inc., one of the leading technology companies globally, is no exception. Apple’s market and competitive environments, both national and international, have played a crucial role in shaping its organizational ... Read More
Pages: 13       Words: 3337

Adoption of Artificial Intelligence in HR

Introduction Artificial Intelligence (AI) refers to the use of computer software and systems to perform tasks that require human intelligence by interpreting external data, learning from it and using that data to perform a task successfully (Ahmed, 2018). AI can perform tasks such as learning, reasoning and problem-solving. AI systems are unique since they are ... Read More
Pages: 5       Words: 1351
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