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Brand Positioning Essays

Creative Brief and Supporting Evidence

Creative Brief for Cleanery Marketing Communications Campaign Business Issue Cleanery, an upcoming addition to the sustainable cleaning goods industry in New Zealand, is preparing to roll out a complete national marketing campaign. The campaign’s strategic goals are to increase brand recognition and persuade customers to switch to Cleanery’s environmentally friendly product options. Cleanery hopes to ... Read More
Pages: 8       Words: 2061

Response of Western Fashion Brands to the Controversy Surrounding the Treatment of Garment Workers in Asia

Executive summary Concerns about the Treatment of Asian garment producers have been explored, as have the potential risks to the reputation of Western fashion corporations due to these concerns. Labor violations in supply chains have sparked a scandal, jeopardizing the companies’ legitimacy, market status, future ambitions, and consumer loyalty. Consequently, concerns have been raised about ... Read More
Pages: 10       Words: 2650
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Spy-Themed SafeHouse Restaurant

Executive Summary The anticipated spy-themed restaurant (“SafeHouse”) in Orchard Road, Singapore, is a novel venture to provide patrons with a unique and electrifying dining experience. The restaurant will feature a spy theme with a menu including international cuisine and creative cocktails. The target market for the restaurant is locals and tourists looking for a memorable ... Read More
Pages: 13       Words: 3494

Nike’s Branding Analysis

Introduction A company’s brand is the most critical aspect of its marketing campaign. Through the brand, the company can communicate different e aspects of its culture, organization, accustomed benefits, and even its role in society. A company’s brand was developed from customer consistency, quality, and reliability. The scope of this paper is the Nike brand, ... Read More
Pages: 6       Words: 1423

Hilton Hotel Marketing Plan

Introduction Hilton Hotels is one of the world’s most well-known and renowned hotel chains. With hotels in over 100 countries, Hilton is a hospitality industry leader with a reputation for innovative marketing (Wang et al., 2011). In order to preserve its position as a leading worldwide brand, Hilton must develop an efficient marketing strategy that ... Read More
Pages: 19       Words: 5147

Family Business Development

Introduction A family business is a business that is organized and run by family members in the sense that it is characterized by the idea that the majority of the individuals in such a business who are in top administration positions are people who are related, such as in the case of brothers and sisters ... Read More
Pages: 5       Words: 1199

Consumer Psychology of Nike

Introduction The report analysis will be examining the brand Nike. How people feel about Nike, and does that affect their decision to buy Nike products? What, if anything, about the Nike brand keeps customers coming back? An important focus of this research is on the role that consumers’ own sense of identity plays as an ... Read More
Pages: 10       Words: 2746

IKEA Marketing Strategy in Chinese Market

The business world offers lessons on how best companies can strategize to increase market penetration. Businesses are working to increase their profits through sales, and thus the need to study customer behavior. With increased competition and preference for products in the market, customer experience and satisfaction remains among the critical factors that facilitate an increase ... Read More
Pages: 6       Words: 1377

Brand and Strategy

Executive Summary This report has critically evaluated the Celine brand and company by surveying 20 people and interviewing 15-20 individuals to gather their views on the brand. The report also considered the approach the brand owners took, the brand’s positioning compared to its competitors, brand authenticity, brand architecture, secondary brand associations, and brand community. Using ... Read More
Pages: 8       Words: 2195
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