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Brand Exploratory Essays

Brand Audit: Subway’s Market Standing

1.0 Introduction The world’s leading chain of fast food restaurants, Subway, has to delve much deeper into its brand identity and positioning (Sandis et al., 2023, p. 2051). In a world that has been witnessing a growing shift in preference towards looking at healthy food choices and digital ordering, Subway must know the brand perception ... Read More
Pages: 17       Words: 4517

Brand Audit: Subway’s Digital Presence and Market Standing

1.1 Introduction Founded in 1965 by Fred DeLuca and Peter Buck, Subway has grown into an international fast-food giant with a reputation based on vast arrays of customized sandwiches (Subway, 2018). It is operational in over a hundred nations and has continued flourishing because of its dedication to fresh produce and customization. 1.2 Evolution in ... Read More
Pages: 10       Words: 2652
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Subway Brand Dynamics: Navigating the Interplay Between Tangible Elements and Consumer Perceptions for Strategic Excellence

1. Introduction This brand audit concentrates on Subway, the global fast-food chain known worldwide for its submarine sandwiches and salads. The main objective of performing a brand audit on Subway is to investigate the different determinants contributing to its brand efficiency. With the Subway brand audit, there is a thorough investigation of what defines its ... Read More
Pages: 12       Words: 3119
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