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Subway Brand Audit and Leverage Proposal

1.0 Introduction According to Modi, Subway was founded by Fred DeLuca in 1965 with the help of Dr. Peter Buck, and it has grown into a global franchise with more than 40,000 locations in more than 100 countries. While DeLuca died in 2015, Subway is still turning heads and has gained the status of a ... Read More
Pages: 13       Words: 3351

An Independent Brand Audit and Leverage Proposal for Subway Fast Food Chain

1.1 Introduction According to Keller, brand auditing is an in-depth analysis of a brand to assess its equity and consumer perception that informs strategic choices (Joe et al., 2020, p. 145). On the other hand, in Subway’s case, a fast-food chain leader, its brand audit echoes how a changing market is constantly driving its evolution, ... Read More
Pages: 12       Words: 3090
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Brand Audit: Subway’s Digital Presence and Market Standing

1.1 Introduction Founded in 1965 by Fred DeLuca and Peter Buck, Subway has grown into an international fast-food giant with a reputation based on vast arrays of customized sandwiches (Subway, 2018). It is operational in over a hundred nations and has continued flourishing because of its dedication to fresh produce and customization. 1.2 Evolution in ... Read More
Pages: 10       Words: 2652

Subway Brand Dynamics: Navigating the Interplay Between Tangible Elements and Consumer Perceptions for Strategic Excellence

1. Introduction This brand audit concentrates on Subway, the global fast-food chain known worldwide for its submarine sandwiches and salads. The main objective of performing a brand audit on Subway is to investigate the different determinants contributing to its brand efficiency. With the Subway brand audit, there is a thorough investigation of what defines its ... Read More
Pages: 12       Words: 3119
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