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Amazon Company Essays

An Analysis of Business-IT Alignment at Amazon Company

Introduction  Technology worldwide is advancing rapidly, and businesses are adopting this aspect by ensuring they align their business strategies with their information technology initiatives. They have realized that aligning these strategies with the company’s IT initiatives greatly helps technological development and keeps up to date with current technological trends. Amazon is one of the main ... Read More
Pages: 5       Words: 1246

Amazon Social Media and Digital Marketing Strategy

Introduction Amazon Company started as an online bookselling company. Founded on July 5th 1994, by Jeff Bezos, the company has transformed over the years to fit the market demands. The company has invested much in internet-based business enterprises, which are forced to provide cloud computing, e-commerce, artificial intelligence (AI) services and digital streaming (Turban et al., 2016). ... Read More
Pages: 18       Words: 4945
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