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Customer Experience Essays

Evaluation and Review of a Visit to McDonald’s Restaurant

Background I decided for the assignment to develop ‘McDonald’s’, the multinational and one of the world’s most famous fast-food chain companies. Richard and Maurice McDonald, brothers, launched it as a barbecue stand in San Bernardino, California, in 1940 (Singireddy np). The company started to break the ground in the fast food business with some inventions ... Read More
Pages: 4       Words: 858

Airline Luggage Fees

Striking the Right Balance: A Comprehensive Examination of Luggage Charging Models In the airline industry, a question arises about the suitable approach airlines can use to improve their luggage handling and pricing diligently. On the one hand, airlines are presented with the approach of integrating luggage prices with tickets, while on the other hand, airlines ... Read More
Pages: 4       Words: 1012
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Strategic Analysis: Shopify and Lululemon in the Global Market

1.0 Introduction Two Canadian companies have become iconic in the fast-paced world of international trade due to their unique methods and spectacular results. Shopify, an e-commerce pioneer, and Lululemon Athletica, a sportswear giant, demonstrate the range and energy of current company success stories. Shopify: An online snowboarding gear store was born from a need when ... Read More
Pages: 16       Words: 4227

AI’s Transformative Influence on Retail and Personal Reflection

The five critical use cases in the video indicate that AI is transforming retail. This analysis delves into these use cases, revealing how AI’s transformative effects have impacted the industry. The retail scenario is evolving at a rapid rate, and AI has been the key contributor to improved efficiency levels as well as improving customer ... Read More
Pages: 5       Words: 1189

Understanding One’s Own Experiences With “The Power of Moments”

Do you ever remember a difficult or awful event as a bright light? Even contradictory experiences can be lovingly remembered, which is astonishing. It makes our lives seem like a sequence of notable events rather than a continuous flow. “The Power of Moments” by Chip and Dan Heath is a great book on this topic. ... Read More
Pages: 5       Words: 1371

AI in Singaporean Businesses

Introduction The term “artificial intelligence” or AI is applied to machines built on human intelligence that can do some tasks that a person can do. The building of algorithms and processes allows machines to learn from data, become flexible, and draw conclusions based on information or predictions. AI can be categorized into two types: narrow ... Read More
Pages: 15       Words: 3925

Enhancing Customer Experience Through Strategic Scent Marketing

Scent marketing has become an important part of the marketing mix today. It involves using strategically selected fragrances to appeal to customers’ emotions to influence their purchasing decisions. Studies show that the global scent market was valued at 18 billion dollars in 2019 and is expected to reach 31 billion by 2023 (Samycia, 2023). Companies ... Read More
Pages: 6       Words: 1519

Data Analytics in the Retail Industry: Uncovering Insights for Enhanced Customer Experience

The retail enterprise, characterized by its ever-changing landscape and purchaser-pushed dynamics, remains a pivotal area in global trade. As patron preferences and behaviors evolve, outlets face the consistent project of supplying remarkable studies to retain patron loyalty. Data analytics has emerged as a transformative tool that empowers outlets to navigate those challenges by extracting treasured ... Read More
Pages: 7       Words: 1812

Apple Customer Focus Practices

Apple is one of the international’s maximum successful organizations recognized for innovation, sleek design, and incredible merchandise. A key to Apple’s success is its attention to first-class, assembly and exceeding customer expectations, and developing advanced patron reviews. This paper will examine how Apple utilizes excellent control concepts and practices to acquire excellence. Specifically, it will ... Read More
Pages: 7       Words: 1764

Experiential Marketing; Case Studies in Customer Experience

Introduction Notably, in the rapidly evolving virtual environment, Google, Apple, Amazon, and Facebook corporations have revolutionized the customer experience in a span of ten years. Through leveraging information, smartphones, and personalized interfaces, these digital companies have become pioneers in purchaser-centricity, forming a benchmark across numerous sectors. Thus the report explores the achievements and marketing strategies ... Read More
Pages: 7       Words: 1895

Process Steps for Returned Goods From Retail Customers

Regardless of how careful a business is to give the highest quality items and the best customer experience, returns are a must in business. Even in cases where a business has a policy that disallows the return of items, businesses still experience situations where a customer wants to make a return. As such, a business ... Read More
Pages: 5       Words: 1208

Starbucks’ Digital Transformation: Enhancing Customer Experience in the Digital Age

Introduction: Established as a global chain of cafes in 1971 to provide exceptional customer experience and high-quality coffee, Starbucks has consistently maintained this reputation. However, these efforts notwithstanding, the company faced difficulties maintaining its competitiveness and catering to evolving customer requirements due to rapid technological advancements and extensive use of digital platforms (Lee, 2020, p.1812). ... Read More
Pages: 9       Words: 2381

Amazon Social Media and Digital Marketing Strategy

Introduction Amazon Company started as an online bookselling company. Founded on July 5th 1994, by Jeff Bezos, the company has transformed over the years to fit the market demands. The company has invested much in internet-based business enterprises, which are forced to provide cloud computing, e-commerce, artificial intelligence (AI) services and digital streaming (Turban et al., 2016). ... Read More
Pages: 18       Words: 4945

Computers in Automotive Industry

Computers play essential roles in the automotive industry. The industry has embraced industrial computers faster because these computers have been simple, agile and tough to use. Car companies use computers in new models design, testing for performance, safety, and efficient building. Most cars are also packed with electronic systems which require computers for effective operations, ... Read More
Pages: 13       Words: 3483
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