Celsius Holding Inc Business Analysis:Celsius Holding Inc was established in April 2004 by Carl DeSantis, and, with time, it came up with a flagship brand, CELSIUS® (Celsius). The company’s mission is to be the global leader in terms of branded portfolios that provide health benefits that are clinically proven and proprietary. Celsius Holding Inc. is a beverage company that advocates for health and wellness (Celsius). Their products are exceptionally delicious with non-carbonated flavors; some come with powder stick packets. Their products are free of aspartame, sugar, high fructose corn syrup, non-GMO, soy, artificial flavor, gluten, and sodium. In addition, they are certified Kosher and vegan.
How the Business Makes Money:Celsius Holding Inc. earns revenue through its strategic approach of promoting health and wellness through its cutting-edge fitness drinks sales. The company heavily invests in its products, which positions it with a competitive edge against its competitors. In addition, it also makes them a key player in the market through developing beverages designed to provide sustained energy and enhanced metabolism. Celsius Holding Inc. aims to grow and maintain their demand for alternative convectional sugary drinks at the same time when they lay their focus on health-conscious consumers (Celsius). Their robust financial ingenuity is solidly held by their market appeal, which caters to or oversees diverse tastes and preferences. For instance, in the year ended 2018, December 31, the company generated an estimated $52.6 million, which records an increase of $16.4 million (45%) from the year ending 2017, December 31 (Celsius Holding Inc 16). Additionally, North America and ASIA recorded 62% and 433% revenue increases, respectively. This targeted revenue model or approach enables the company to overcome competition challenges in the market, hence intertwin their commitment to profitability and ensuring a healthy and active lifestyle.
Celsius Holding Inc. Consumers: Celsius Holding Inc.’s consumer base is characterized by health-conscious consumers, individuals seeking health alternatives, and fitness enthusiasts. Furthermore, consumers who prioritize fitness routines, active lifestyles, and wellness are the most significant contributors to the company (Celsius). The company’s marketing technique targets individuals seeking or those committed to achieving health and fitness goals. The brand also favors those who prefer scientifically-backed products for the purposes of their wellness and fitness in athletics and sports.
Value Proposition:Celsius Holding Inc.’s value proposition depends on delivering a more comprehensive range of diverse fitness drinks that provide a refreshing taste and functional merits. The company develops or manufactures beverages that boost body metabolism and offer sustained energy, showcasing the company’s commitment to health and wellness. This is projected further by their financial figures, which pose a gross profit increase of about $5.6 million (36%), attaining $21.0 million for the year ended December 31, 2018 (Celsius Holding Inc 8). Although there is a 3% loss on the gross profit margin, the overall increase in gross profit dollars reflects the company’s ability and potential to increase or raise revenue into profitability. Celsius Holding Inc.’s growth in its consumer base has more than 5,465 beneficial owners and 69 holders of records, which showcases its diverse investor base (Celsius Holding Inc. 21).
Why Consumers Choose the Product: Consumers’ Celsius Holding Inc. product preference is influenced by various factors such as health-conscious branding, diversity, and efficacy. The primary reason consumers prefer the product is its fitness and ability to promote health and wellness, which is scientifically proven. Moreover, their product’s ability to accelerate the body’s energy levels and metabolic boosts compared to other competitors’ products, such as Pepsi, makes it easy for consumers to choose from (Celsius). Most consumers are loyal to the Celsius Holding Inc. brand, which is facilitated by the company’s commitment to transparency as well as clinically researched formulas. A wide range of positive customer feedback and responses towards the diverse product lines encourages the consumer base to keep using the product. The company’s ability to accommodate various taste preferences as well as dietary considerations makes it a preferred choice. Celsius Holding Inc. products have no artificial preservatives or additives, and their emphasis on natural ingredients makes them preferred even by consumers with health conditions (Celsius).
Work Cited
Celsius. OUR COMPANY. https://www.celsiusholdingsinc.com/our-company/ (Accessed: February 5, 2024)
Celsius.CELSIUS MANAGEMENT. https://www.celsiusholdingsinc.com/management/ (Accessed: February 5, 2024)
Celsius Holding Inc. (2021 December, 31). ANNUALREPORT PURSUANT TOSECTIONS13OR15(d) OF THESECURITIESEXCHANGEACT OF 1934. https://www.celsiusholdingsinc.com/sec-filings/
write