Nike is among the leading sportswear companies worldwide, which has existed for a longest time. A close examination of the company’s mission reveals that the firm focuses on inspiring and innovating sportswear customized according to an individual or a group of athletes’ needs. In order to communicate its strategies and products, the firm has continued to employ social media marketing. The marketing campaigns and the social media messages the firm uses to play a significant role in its marketing and branding efforts. In this discussion, a close examination of Nike’s use of social media as a marketing and branding tool has been given a thoughtful consideration.
Assessment of Nike’s Social Media Accounts
Nike has a strong presence on various social media platforms such as Facebook, Twitter, Instagram, and YouTube. The company’s portrayal on social media aligns with its mission to inspire and innovate. Nike uses social media to display its latest products, campaigns, and partnerships with athletes and sports teams (Becić et al., 2018). Nike’s social media accounts have a consistent aesthetic that is visually appealing and consistent with the company’s brand identity.
On Instagram, Nike’s feed is curated with high-quality visuals that display the latest products, athletes, and campaigns. The firm uses other social media networking sites for urgent updates, engaging with its consumers directly and swiftly and promoting its most recent campaigns and products (Becić et al., 2018). Twitter is the best social media site the firm uses to carry out these communication activities. One significant aspect of the firm’s use of these social media sites in marketing and branding is the fact that it focuses on creating content that showcases inspiring narratives for sportsmen and women.
User Interaction on Social Media
It is worth noting that the firm’s social media accounts have a massive following. It means that the users actively engage with the company on these social media sites. Notably, majority of the users leave positive feedback for the company because they find the company’s campaigns and inspirational stories helpful (Becić et al., 2018). It means that the social media campaigns resonate with the users. In order to make the experience of the users superb, Nike also employs user-generated content on social media. One of the most significant components of its social media strategies is to encourage users to share their experiences with Nike products by using hashtags such as #JustDoIt and #NikeRunning (Li et al., 2020). The business’s social media pages have a unified look that is aesthetically appealing and true to the brand identity of the business.
Effectiveness of Nike’s Social Media Strategy
Nike has a following of devoted customers because of its inspiring social media content that connects with people. Nike has a following of devoted customers because of its inspiring social media content that connects with people. Through social media, customers are actively interacting with the brand and showing support for Nike’s content (Li et al., 2020). Nike’s social media approach has been successful in increasing brand recognition, interacting with users, and promoting its merchandise and marketing initiatives. The success of the company is attributed to its effectiveness in executing its communication strategy, especially social media branding.
Conclusion
Notably, as noted from the critical discussion herein, Nike has been successful in using social media as a marketing and branding tool. The business’s social media pages have a unified look that is aesthetically appealing and true to the brand identity of the business. Nike has a following of devoted customers because of its inspiring social media content that connects with people. Through social media, customers are actively interacting with the brand and showing support for Nike’s content.
References
Becić, S., Stojanović, M., & Nikolić, M. (2018). Role of marketing and social networks in improving business effectiveness. Ekonomika, 64(3), 77-88.
Li, R., Vafeiadis, M., Xiao, A., & Yang, G. (2020). The role of corporate credibility and bandwagon cues in sponsored social media advertising. Corporate Communications: An International Journal, 25(3), 495-513.
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