Introduction
This essay explores the theme of environmental sustainability. Overtime, the environment has been of great concern in many sectors of the global economy. Ensuring environmental safety has been critical to human survival and the sustainability of every business community. Furthermore, this essay focuses on science-based technology, which dwells on car vinyl wrapping. Relating to the Artz and Wrapz technology company, protecting the health of consumers or people and safeguarding the environment has been of great concern forming a critical ethical issue. The company is concerned with car vinyl wrapping, which encompasses designing and artistically pimping cars and other products to feature the visual culture in modern and traditional looks. For instance, through artistic design, the company has been actively producing cars that feature specific visual pictures that represent cultural aspects of society, aimed at evoking certain feelings of imagery in the minds of the consumers.
The ethical issues addressed by this essay include environmental sustainability. This piece elaborates on how Artz and Wrapz Company takes a first-step approach to ensuring environmental sustainability through their efficient programs, such as their ground-breaking pollution prevention pays program that has since 1975 been thriving to date, large scale use of renewable sources of energy, which is facilitated through their RE100 membership and global headquarters operating on 100% renewable electricity implemented since 2001, minimizing their greenhouse gas emissions through developing the products that help their consumers reduce their greenhouse effects.
Also, the paper explores the role of ‘Viewer and Producer’ interacting within the context of the company’s business marketing campaign and clients. Artz & Wrapz company made a twist to make it more desirable to all groups of people by customizing car vinyl wraps for customers’ unique choices. Artz & Wrapz aims at running market awareness this campaign on the social media platforms for weeks alongside sharing fliers with clients and installing banners at strategic places to ensure that customers interact with what is being produced and unveil their interests.
Theme and Ethical Issue
The specific ethical issue relevant to this artistry field is environmental safety and business continuity. While being innovative is vital, it is linked to numerous environmental risks, such as environmental pollution, affecting human life. Since Human health is critical at Artz & Warpz, environmental safety and sustainability are highly prioritized. Some of the key activities in this technology industry include painting and designing. Also, the manufacturing aspect is involved since the shapes and appearances of the cars are modified to look much better. While the artists roll out their sleeves to bring out the best artwork to meet the consumer’s taste, care has t be ensured by fostering the environment’s safety. This way, Artz & Warpz company has the mandate to ensure that the paints used are not contaminating the air, thus free from air pollution. Also, noise pollution is drastically reduced to ensure that people or businesses remain sustainable and operate peacefully.
Artz & Warpz company facilitates environmental sustainability strategy in a number of ways. Firstly, the company is responsible for minimizing environmental pollution through their ground-breaking pollution prevention pays program that has since 1975 been thriving to date. Secondly, Artz & Warpz company have shifted to large scale use of renewable sources of energy, which is facilitated through their RE100 membership and global headquarters operating on 100% renewable electricity implemented since 2019. Moreover, Artz & Warpz strives to minimize their greenhouse gas emissions by developing products that help their consumers reduce their greenhouse effects. Lastly, Artz & Warpz company has capitalized on building and growing the skills-based volunteering programs to achieve their set sustainability goals. Therefore, Artz & Warpz company in the technology space has embraced amicable measures to ensure that the theme of environmental sustainability is well taken care of, with human and environmental safety from pollution being a priority (Grizzell, 2018).
Car Vinyl Wrapping at Artz & Wrapz Company
The role of ‘Viewer and Producer’ interact with the company’s business marketing campaign and clients. Since car vinyl wrapping has become prevalent visual culture across the global communities, Artz & Wrapz company has decided to make a twist to make it more desirable to all groups of people. Following the company provisions, customer cars can have a one-off custom vinyl wrap of their choice to make it appear personal and unique (Saab et al., 2021). This brings Artz & Wrapz to a campaign aiming to create awareness of their brand to market the new styles of wrapping cars to exceed the needs of customers who were initially not into the customization idea before. Artz & Wrapz aims at running this campaign on the social media platforms for weeks alongside sharing fliers with clients and installing banners at strategic places to ensure that customers interact with what is being produced and unveil their interests.
What are some business marketing campaign strategies used by Artz & Wrapz that aligns with environmental safety and sustainability? In conclusion, Artz & Wrapz company has an innovative idea for car vinyl wrapping. Since it is a unique and new business, there is a need for creating customer awareness through campaigns to increase its customer base and grow its market share. Moreover, the ‘Viewer and Producer’ aspect needs higher emphasis to enhance effective interaction between the customers and the new products in the market (Penney, 2020, p. 89).
Sustainability Theory and Company Analysis
This essay utilizes the Sustainability theory to place the Artz & Wrapz company in the proper context. In this pretense, sustainability theory describes the societal and economic forms that are lasting and can be depended on to support human life globally (Childers et al., 2014). In this view, a sustainability theory claims for more intergenerational justice and more global justice while at the same time facing the peril of getting out of sight. Therefore, sustainability theory is coined from the enduring or persevere and seeks continuity in a stable and risk-free state (Huhmarniemi and Jokela, 2020, p. 604). Business sustainability is the triple bottom line management in the business industry. This is to say that sustainability is the process whereby companies regulate their risks associated with social, economic, and environmental responsibilities and prospects (Hengst et al., 2020, p. 254). With sustainability in mind, the three common things of great concern include the planet, people, and business profitability. Care has to be made to ensure that while businesses strive to make profits, ethical standards such as environmental conservation and human safety are adhered to.
Furthermore, business sustainability could further mean the capacity to overcome the challenges over time due to the interconnectedness of business entities through social, economic, and environmental systems. A sustainable business can add financial value to human health and better the operating environment. According to Kantabutra and Ketprapakorn (2020), business sustainability progressively exceeds the needs of the present without compromising the capacity of future generations to achieve theirs. In light of Artz & Wrapz Company, its success and sustainability are strongly linked to three macro-level problems: economic challenges, social problems, and environmental problems. The economic issues entail ethical conduct, primarily attributed to respect, accountability, honesty, and integrity (Kantabutra and Ketprapakorn, 2020).
On the other hand, social problems entail the health and safety of people, including their well-being. Lastly, the environmental aspect encompasses climatic change and biodiversity, which aim at protecting the environment from the risk of business activities. Therefore, Artz & Wrapz company can only be termed as sustainable by adding value to the value of life and minimizing the environmental risks in terms of greenhouse effect emissions. Artz & Wrapz company operates in a highly sustainable environment, and besides, it strives to ensure that the environment remains sustainable. This is through their efficient programs, such as their ground-breaking pollution prevention pays program that has since 1975 been thriving to date, large scale use of renewable sources of energy, facilitated through their RE100 membership. Global headquarters are operating on 100% renewable electricity implemented since 2001, minimizing their greenhouse gas emissions through developing the products that help their consumers reduce their greenhouse effects as well, as capitalizing on building and growing the skills-based volunteering programs as a strategy of achieving their set sustainability goals. Some of the benefits that Artz & Wrapz have accrued by adopting sustainability theory include increased environmental safety improvement, increased health and safety standards of the people, and fostering socio-economic and environmental infectiveness for car vinyl wrapping services. I, therefore, conclude that business sustainability is crucial for organizational success. Through proven initiatives, Artz & Wrapz company has entirely focused on business and environmental sustainability to ensure smooth operations and future continuity hence a critical success factor.
Conclusion
The concept of visual culture cannot be overlooked, especially in the artwork industry. Adhering to ethical concerns is imperative for business sustainability. This is to say that environmental safety and sustainability remain a significant concern for business success. The sustainability of a business environment creates room for continuity and profitability. For new businesses like Artz & Wrapz that operate in Car Vinyl Wrapping, creating customer awareness through appropriate channels is a commendable growth strategy that aims at achieving the ‘Viewer and Producer’ in the visual culture. Besides, caring for the environment through minimizing pollution and greenhouse effects is incredible and makes the environment safe for for-profit maximization of companies.
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