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Valuing Data Visualization in Business: A Case Study of Havells


Data visualization is an effective tool in elaborating the meaning of business information and enabling faster understanding. It is an effective tool applied in business intelligence and analytics to display data using visual aids successfully. The tools ensure that the users identify the patterns and gaps and interpret the information in a meaningful manner, facilitating a better decision-making process. Furthermore, Havells prioritizes manufactures and sales where supply channels should be closely evaluated for high efficiency to promote a faster-moving electrical goods industry. Technology spices business activities and decisions through access to information in all parts of the world, research, and networking. Business intelligence and analytics focus on data gathering, assessment of collected information, and feasibility tests, minimizing unnecessary wastages and losses that will reduce the profit margin.

Nonetheless, visualization figures through TreeMaps, graphs, and charts provide an in-depth understanding of the current business goals, profitability, size, market value, and the projected future of the business. Havell’s Case study is about one of the giants of electrical goods manufacturers and suppliers in the Indian industry. It explores the growth prospects and possibility of achieving an efficient and fast-moving electrical goods industry in India and the world over (Celly et al., 2016). Through the journey of Havel, the case illustrates the power of business intelligence in connecting business stakeholders and updating them with real-time information. Havell’s case study emphasizes the significance of free information flow in the corporate world, business intelligence technology, and management capacity to interpret the provided data appropriately and implement the requisite transformation in a business entity. All business organizations may have similar assets, capital, and other resources. Yet, the level of their outcome scores will defer depending on the leadership competence to internalize the available information in triggering the desired changes in the business.

1.0 Introduction

The management of companies often faces situations of complex decisions that attempt to challenge their logical and rational ability. These are commonly unstructured, which occurs once in a while. Nevertheless, the outcomes of action taken in such circumstances have an overarching long-term impact on the growth and efficiency of activities of the Company. Therefore, companies that have excelled in the global market have proof of proper strategic techniques in mitigating risks and an authentic approach to business challenges. The corporate world is dynamic because technology has diluted consumer options as they access products from every part of the world. Therefore, predicting the clients’ behavior for sales planning requires advanced evaluation of choices. This necessitates the value of visualization of business decisions through which the managers see beyond what is obvious (Kumar, 2018). They apply a set of decision-making tools such as decision matrices, cost-benefit analysis, Pareto analysis, swot analysis, published financial statements, and a business’s long-term and short-term goals. Combining these factors alongside other integral tools provides a broader view of the Company’s facts. Hence, the organization can make informed decisions that stimulate growth. The central aim of this paper is to evaluate the value of visualization in business using the Havells Company Case Study. Therefore, the following goals should be achieved by the end of the study.

  • Appraisal of Havell’s company background and assessing the company management’s challenges to solve sales operations data analysis issues.
  • Assess the positive impact of data visualization in Havel’s decision-making processes and outcomes and demonstrate the answer by providing proof from the case study and using external sources.
  • Critical evaluation of potential challenges faced by Havel’s management in using data visualization tools in their decision-making process.
  • Demonstration of data visualization model that the Company can adopt in its future decision making.

Therefore, the paper is completed by evaluating the prompts as mentioned earlier and satisfactory answers to the questions. These are completed in the subsequent parts of the paper. The evaluation of the findings would be used to make a concrete conclusion that will unfold whether data visualization effectively supports management decisions.

2.0 Background Information of Havells and Assessment of the Challenges Faced by Management in Issues Related to Data Analysis of their Sales Operation

2.1 Havells Background Information

Havells Limited is an Indian-based company specializing in electrical goods recognized globally. It has a strong brand that sets it apart from other companies, facilitating its presence in every part of the world. It enjoys enviable market dominance in the manufacture and distribution of power products. Typical examples of its product lines are cables and wires, domestic and industrial service protection devices, modular switches, fans, and power capacitors, among other products. The Company was founded in 1958 by Qimat Rai Gupta and incorporated as a private limited company in 1983. In 1984, it was converted to a public limited company 1992. Over time, it has made a significant milestone through influential leadership, including setting up its first alternating current manufacturing plant in 2018 in Ghiloth that produces and supplies 6 lakh units. This is expandable to 9 lakh units. The construction of alternating existing manufacturing plants precedes several developments completed since its foundation. In a nutshell, Havells Company Limited values growth, diversification, and innovation as competitive tools. However, this points out the amicable success’s revolutionary and progressive management pioneers.

The Company’s mission, vision, and core values are also crucial incomplete evaluation of data visualization in its operation. These are the propelling and bedrock over which the Company’s culture is founded. The vision states its aim for being a globally recognized corporation known for its excellence, high consumer delight index, governance, and fairness to each stakeholder. The mission statement reinforces and substantiates the vision by emphasizing the need to achieve its vision through business ethics, technological expertise, global outreach, and long-term relationship with associates, partners, customers, and employees. Its culture is summarized in four central values visible in its code of conduct and strives to accomplish its core objectives. These are customer delight, integrity and transparency, the pursuit of excellence, and leadership by example. The success and fast growth of the electronic goods industry in India are subject to many factors, including high demand for electronic appliances, promising technology, and government support for industrialization.

2.2 Evaluation of Challenges the management of Havells Faces in Data Analysis of their Sales Operations

Havells Company has a substantial market share in India and other parts of the world and handles a large volume of sales daily. These are realized through their outlet shops, distribution agents, and online retail platform. Therefore, the Company is challenged to monitor its sales figures assessment of such large volumes within many matrices, including recording, distribution channel management, and sales trend analysis. Furthermore, the compilation of such huge sales volume has proved complicated and time and resources intensive. Often, the process was completed manually, where several employees of the companies were assigned to data collection, analysis, and reporting the findings to the management (Rana and Goel 2018). Therefore, the results obtained from the manual evaluation could be inaccurate and misleading because human beings are prone to errors. Several errors and redundancy of the reports limit applying the findings in market plan development. The challenge implies that the sales quantities cumulated in the annual reports were inflated or less than the actual results from operations, reducing the quality of management decisions. Manual statistical analysis may be accurate when small numbers of goods and fewer employees are involved. Nonetheless, the probability of errors increases as the quantities and staff grow.

The information about the inefficiency of manual sales tallying was disclosed by the Company’s top management and departmental managers as a starting point for the search for a resolution. Based on the summary of the problem Havells Company Limited encountered, the administration resolved to incorporate Business Intelligence or Microsoft Power to improve the results of sales department operation. The application of Microsoft Power provided a solution by enabling automation of sales reporting and eases of data sharing among the incumbent stakeholders. The sales and other critical data could be keyed into a programmed Microsoft page to instantly compute various data analysis measures such as averages, standard deviations, ranges, and medium. Trend analysis, the sum of goods sold, and predictions could be represented using line and bar graphs and charts. Hence, the time managers could require while interpreting information to draw relevant conclusions was reduced.

3.0 Positive Impact of Using Data Visualization in Havells

Data visualization tools encompass the application of visual aids and technology-empowered business intelligence in data collection, analysis, and interpretation. Thus, it is a powerful tool that facilitates an informed decision-making process. Business intelligence is a critical factor of business success in the present corporate world that has broken global boundaries and merited high dynamic levels (Pandey, 2015). Today, consumers can order a product and wake up for cancellation, having changed theirs due to information they accessed from social media. Therefore, integrating business intelligence to replace manual systems achieves efficient quantitative analysis of business results and enhances the creativity, innovation, and quality of goods delivered to the market. Efficiency in every aspect of the business is vital in enabling smooth circulation of goods and planning logistics of the finished goods.

Data visualization imparted Havells Company with many positive implications. The implementation reduced the number of company employees assigned to data collection and processing meaningful information. Accordingly, reducing the number of staff saved the Company huge costs. The system only needed a person for data entry and automatically commanded the machine to produce the intended results. Business intelligence is accurate and gives precise real-time results of the sales and overall situations of the business. More important, technology enables instant recording of electronic sales in the books of accounts if the serial numbers of the goods in electronic shelves are connected to the journal entry books. In this regard, the gap for errors in quantity and prices transferred in the books of entries is minimized. The adoption of Microsoft Power creates time efficiency in time management because the respective managers would not use calculators in performing manual data evaluation. It is fast and convenient. Besides, similar sets of information can be differentiated through analytical tools to serve the needs of various departments. For instance, the information that the sales department requires from an income statement is not similar to what the procurement and executive departments will seek from the books. The use of internet dashboards facilitates faster retrieval of timely data by every stakeholder at any time, irrespective of the number of users logged in at a given time. Intelligence business tools and data visualization prompt a distinct level of privacy. The Company’s financial statements prove a consistent growth of the Company since 2013. However, the most dynamic and significant turnaround was experienced after implementing the Data Management System in 2017, and the trend was maintained (Singh et al., 2010). This is a sufficient confirmation of the costs savings power of the data visualization through business intelligence.

4.0 Potential Issues Faced by Havell in Data Visualization

Change is inevitable in business management. Nevertheless, business entities that do not embrace changes stagnate in growth and may finally close down. However, the most critical aspect of change is how the incumbent managers handle the situations in the best interest of the corporate entity (Nagarajan and Kumar, 2015). Therefore, Havells Company encountered many challenges in transitioning from manual bookkeeping to intelligent data systems, leading to high data visualization and transfers. Some of the challenges include resistance by employees whose jobs were threatened by the novel technology and those who lacked the skills required by Microsoft Power. Implementation of the strategy was also costly at the initial stages because it needed the design of a computerized program that could produce the visual data once the relevant information is fed into the system.

5.0 Conclusion

Havells’ Company’s point of view of information technology is different from the philosophy of other companies. Information technology is a fundamental and strategic function of the business, contrary to other companies that regard information technology as a support function. The Company’s business activities are anchored and directed by information technolgy; hence they maintain it in-house instead of outsourcing the service. Through information technology, Havelles performs data visualization effectively to achieve the two primary goals: increasing understandability and enabling communication. Businesses should encourage dashboards because they organize data in terms of a similar base, show trends, and reduce time that managers need to retrieve information required to make strategic decisions.


Celly, N., Kathuria, A., & Subramanian, V. (2016). Overview of Indian multinationals. Emerging Indian Multinationals: Strategic Players in a Multipolar World.

Kumar, R. (2018). Study on supply chain management issues: Case study of an Indian Fast moving electrical goods organization. International Journal of Science, Engineering and Computer Technology8(1), 18-22.

Nagarajan, M., & Kumar, A. (2015). Havells India Limited: Transition from an Industrial Brand to a Consumer Brand. Vikalpa40(3), 363-382.

Pandey, N. (2015). Havells India limited: transition from an industrial brand to a consumer brand. Vikalpa40(3), 383-387.

Rana, G., & Goel, A. K. (2018). A Model for Enterprise Global Knowledge Management in an Indian Electrical Company. Journal of Case Research9(2).

Singh, R. K., Garg, S. K., & Deshmukh, S. G. (2010). Strategy development by small scale industries in India. Industrial Management & Data Systems.


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