The Theory of Planned Behavior (TPB)
The Theory of Planned Behavior (TPB) is a social psychology theory that seeks to clarify the relationship between individuals’ prior beliefs, attitudes, intentions, and subsequent actions. The theory contends that attitudes, subjective norms, and the belief that one can exert control over one’s actions determine conduct. This essay’s topic is a transformation strategy based on ... Read More
Pages: 4 Words: 1030