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User Evaluation of YouTube Music and Spotify

Introduction A music service often serves various users, each with unique interests, motives, and requirements. Several common traits and reasons can be connected with building playlists on music streaming services, even though the target consumers can vary depending on the platform (Greenberg 2021). Let us examine the overview of the target audience and the drivers ... Read More
Pages: 12       Words: 3101

Social Media Campaign: Only You Campaign by Spotify

Introduction Social media campaigns are emerging trends in the social media field. ‘Only You’ Campaign aimed to increase the quality of listening experience for Spotify users. It created personalized listening data and suggested content that the listener might want to try. The campaign began in June 2021 to offer a quality listening experience to its ... Read More
Pages: 5       Words: 1190
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Apple Music Versus Spotify Music Streaming Service Provider

Whereas there are plenty of music streaming service providers in the industry today, Apple Music and Swedish-based Spotify are the main contenders. Due to their huge music libraries and a much larger fan base, Apple Music and Spotify are considered the two giants in the music streaming industry (Kim, Nam, and Min 12). Given that ... Read More
Pages: 3       Words: 610
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